Why It’s Time for Kindness in the Workplace
3 Keys to Creating a Diverse (And Productive) Work Environment
Be Kind. It is the new mantra and each day we try hard to do kind things for others -- family, friends, and strangers we meet on the street. But it seems to be more challenging to practice this value in the workplace.
And it’s easy to understand why. After all…
1 Simple Way To Clearly Differentiate Your Brand
Many small business leaders today are charged with the stewardship of the Diversity, Equity and Inclusion (D/E/I) work of their organization. Those who truly embrace this work as core to the achievement of their overall business goals will experience more challenges and, yes more rewards. The diversity literature indicates that holistically engaging diverse workers will lead to increased creativity and overall team performance when the differences are managed effectively.
So, what does this mean to you?
Why a Company Should Certify: A Client's Review
It’s getting harder and harder to clearly differentiate your brand these days. And it’s not hard to believe given that the average consumer is exposed to anywhere between 4,000 and 10,000 ad messages a day! We remember not long ago when we quoted to prospects that the number was closer to 500.
Why Become a Benefit Corporation: The Revealing Business Case
As an advocate of the B Corporation movement and designation, I speak often about business certifications. Should a company apply for a certification? What’s the value in becoming certified? Is it worth the cost? Are some certifications more important than others?
In this post, I’ll try to answer some basic questions, framed in our company’s experience, and help you identify the kinds of designations you may want to avoid.
5 Time-Tested Lessons for the Workplace (“Pura Vida” Anyone?)
Certification as a Benefit Corporation business is what Fair Trade certification is to coffee or USDA Organic certification is to milk or LEEDs certification is to buildings. Benefit Companies and Benefit Corporations are for-profit companies certified around standards of social and environmental performance, accountability, and transparency. In an era of ‘greenwashing’ and misleading labels…
How a Portland Creative Services Firm Found Its Big Idea in Legalese
We visited during the dry season, but that didn’t stop a few rain showers. But this is Costa Rica and it is an emerald world with frogs, butterflies, sloths, volcanoes and monkeys that enchant. This, of course, isn’t a travelogue but a blog about a word heard often in Costa Rica: Pura Vida. It’s a word …
Confession from a Devoted Advocate for the Triple Bottom Line
Never underestimate the power of an idea whose time has come. And that time was just three weeks for creative wizard Julie Eickhof of Eickhof Creative Shop. You see, while changing her business structure to an LLC…
17 Uplifting Examples of Putting Soul Into Business
As I begin my second year as an evangelist for the Triple Bottom Line movement, I need to clear my conscience. You see, I have not always been the greatest example of People, Planet and Profit. And I hate admitting that because I do believe you lead by example.
But my story needs to be told.
Seven years ago…
10 Common Myths about Benefit Corporations
A year ago this week, my business partner and I introduced our book Putting Soul Into Business: How the Benefit Corporation is Transforming American Business for Good. It tells the story of the benefit corporation movement and all the reasons it’s not only right for business but it’s right for the times we live in.
2 Words To Ensure Long-Term Entrepreneur Success (Hint: Cause-Driven)
The Benefit Corporation movement has been around since 2010. Yet 9 years later, there continues to be confusion about this entity and its relation to Benefit Companies and B Corps. Here are the ten subjects most often asked about during our workshops in 2018.
Why the Heck Should I Become a Benefit Corporation in 2019?
There is no magic formula for a startup. But in today’s world, it is not just about focusing on the bottom line of generating revenue and managing expenses. In 2019, customers make choices not solely on the cost and quality of a product or service, but whether the company itself is doing good. That means for entrepreneurs who want to ensure long-term success …
How an Oregon Website Management Company Created a Connection Way Beyond Digital
It’s a new year and you have been hearing things about this new business model. It’s called a Benefit Corporation.
Are you are intrigued?
It’s based on the principles of the triple bottom line of People Planet and Profit. Perhaps your business already practices some of the principles.
How To Create a Sustainable Workplace and Community in 2018
Everyone wants a solid, reliable connection to the digital world. But what if that connection was also part of building a better community and planet. Enter David and Angela Anderson of Canvas Host. Not only are they B Corp and 1% For the Planet certified, but they are a recently certified Benefit Corporation for Good.
5 Important Reasons To Get Certified as a Benefit Corporation
Like many companies, we are always trying to be more sustainable. This is a basic tenet of the benefit corporation. But what does it mean to be sustainable and to actualize the 2nd P in the Triple Bottom Line?
How a Portland Video Company Told a Powerful Story without a Camera
You are an entrepreneur or a small business doing all the right things.
You believe in giving back but you also want to make a profit.
And you care about the environment. For your kids and grandkids, for your community, for the world.
In sum, you believe in the triple bottom line of people, planet profit.
How Benefit Corporations Understand the Secret of Innovation
When done right, video creates memorable, powerful and lasting impact. The same can be said for the story founder Erik Croswell of Bridge City Media told us as he articulated the reasons why he and his company became a certified Benefit Corporation for Good…
Why a Strategic Consulting Firm Used Certification To Leave the World a Better Place
Dreamers, visionaries, and out-of-the-box thinkers. These descriptive words aren’t just for bigger-than-life leaders and inventors. These words can describe each one of us. We all have the potential to dream and create.
If you listen to the founder of Mighty Epiphyte, you hear a common thread in all her communication. That commonality? Leaving the world and her community a better place. As a firm believer in the Triple Bottom Line of People, Planet and Profit, Kim Allchurch Flick is a connector and collaborator who catalyzes good business.