There is no magic formula for a startup. But in today’s world, it is not just about focusing on the bottom line of generating revenue and managing expenses. In 2019, customers make choices not solely on the cost and quality of a product or service, but whether the company itself is doing good. That means for entrepreneurs who want to ensure long-term success …Read More
It’s a new year and you have been hearing things about this new business model. It’s called a Benefit Corporation.
Are you are intrigued?
It’s based on the principles of the triple bottom line of People Planet and Profit. Perhaps your business already practices some of the principles.Read More
Everyone wants a solid, reliable connection to the digital world. But what if that connection was also part of building a better community and planet. Enter David and Angela Anderson of Canvas Host. Not only are they B Corp and 1% For the Planet certified, but they are a recently certified Benefit Corporation for Good.Read More
Like many companies, we are always trying to be more sustainable. This is a basic tenet of the benefit corporation. But what does it mean to be sustainable and to actualize the 2nd P in the Triple Bottom Line?Read More
You are an entrepreneur or a small business doing all the right things.
You believe in giving back but you also want to make a profit.
And you care about the environment. For your kids and grandkids, for your community, for the world.
In sum, you believe in the triple bottom line of people, planet profit.Read More
Dreamers, visionaries, and out-of-the-box thinkers. These descriptive words aren’t just for bigger-than-life leaders and inventors. These words can describe each one of us. We all have the potential to dream and create.Read More
If you listen to the founder of Mighty Epiphyte, you hear a common thread in all her communication. That commonality? Leaving the world and her community a better place. As a firm believer in the Triple Bottom Line of People, Planet and Profit, Kim Allchurch Flick is a connector and collaborator who catalyzes good business.Read More
It’s difficult to listen in on a business conversation these days without hearing the word metrics. Measuring what you do is a critical component to a business’s success and longevity. And that accountability is a key reason why co-founders Trever Cartwright and Michelle Janke pursued certification as an Oregon Benefit Company.Read More
Throughout the 20th century, most businesses appeared homogenized. But over the years, huge demographic changes occurred in our workforce. The people inside today's businesses resemble nothing like those employees just a few decades ago.
The most obvious difference: You will find greater gender and ethnic diversity across most industries.And it is clearly apparent in the Benefit Corporations we have met. These businesses…Read More
Let’s say you create hand-crafted, certified vegan shake blends. They’re dairy-free, soy-free and gluten-free. Oh, yes, they also taste delicious according to the fans of said vegan shake blends. But then you also decide you want to mix in social and environmental impact.
Well that’s what has happened with David Cascadden, founder of Left Coast Raw in Bend, Oregon.Read More
You would have had to be under a rock for the past five years to not have heard about the value of authenticity. I'm talking about authenticity as a brand and authenticity as a leader.
It’s something we hear everyday when we work with leaders of Benefit Corporations who exemplify this in their thinking and behaviors.
And why is authenticity so important?Read More
They are more alike than different. Even in such contrasting industries as legal services, wine-making, and women’s apparel, these twelve companies all share the same soul. That is, they are firm believers and practitioners of the…Read More
“I graduated law school in 2009. After graduating in the recession and facing a variety of hardships (and bar exams), I became a lawyer in 2017. Here I was finally a lawyer after years of doing other things: marketing and branding, real estate, nonprofit work, conflict resolution/mediation, restaurant work, law firm work, etc. (all legal activity I promise).
Since I was young, I’ve always been…Read More
As firm believers in the “there is no finish line” concept, we are constantly seeking improvement with our certification process. Day-by-day, week-by-week, month-by-month, we look for ways to make our Triple Bottom Line of People, Planet and Profit certification not only stronger but more meaningful to all stakeholders.
In an online Oregon Business magazine article posted last FridayRead More