How To Make Benefit Corporation Certification Better
How the World Gets Better with Businesses Led by Diverse Leaders
As firm believers in the “there is no finish line” concept, we are constantly seeking improvement with our certification process. Day-by-day, week-by-week, month-by-month, we look for ways to make our Triple Bottom Line of People, Planet and Profit certification not only stronger but more meaningful to all stakeholders.
In an online Oregon Business magazine article posted last Friday
Lesson in Leadership: Is Honesty the Best Policy?
Many say small businesses are the backbone of our country.
It rings true. As small business entrepreneurs based in Portland, Oregon, and advocates for the Benefit Company and Benefit Corporation movement, we are inspired daily by the innovation, perseverance, commitment and passion we see among small businesses. They build…
Have Millennials Lost Faith in Business? (New Report)
Nike just announced it will eliminate 745 jobs at its Oregon headquarters.
And it got me thinking about honesty in business. (No, I have no issue with my favorite shoemaker.) More specifically, honesty in leadership.
For years, I spent time in the ad agency world. Layoffs were part and parcel of that business. Lose an account and lose some employees. Lose another account and lose more employees. And so it went with the bad times of every economic cycle.
Now if you were an employee…
How To Find Inspiration in Business (When All Else Fails)
The answer to that question should concern every business professional yet provide a bit of hope at the same time.
You see, the Millennial generation is now the largest in the U.S. workforce.
How large, you ask?
Well, as of 2017 – the most recent year for which U.S. Census data are available – 56 million Millennials (those ages 21 to 36 in 2017) were working or looking for work. And that number was significantly ahead of the 41 million Baby Boomers.
What Today's Consumers Want...More Than Price (Think 'Secret Sauce' of Benefit Companies)
I’ve seen the future.
And it was in Wright’s Great Hall at the Menucha Retreat Center last Wednesday morning at 9 a.m.
I was invited to speak to the Rotary Youth Leadership Awakening about the benefit corporation movement. Which I did in front of 30-plus business minded folks under the age of 30.
I took them through the “why” and the “how” for this business structure…
What Changing the World Looks Like Up Close and Personal
We all like a great deal - an amazing price for a product or service we are looking for.
Unfortunately, you often get what you pay for in terms of poor quality and inferior customer service. Those are big trade-offs.
Price is not everything…
Does Your Business Have a Soul? Here's How To Tell...
It is a paradigm like no other. Where cause-driven businesses collaborate with their communities to change the world. And if you doubt this premise, then you weren’t there. I’m talking about our very first workshop on the Benefit Company movement.
You see, just two weeks ago, my business partner and I talked with 16 curious entrepreneurs at Portland’s HatchLab PDX about the “why” for…
The Revolution: Hail To the Benefit Corporation
I’ve been around. And I have many chapters in my life to prove it.
An executive at several major healthcare organizations, an ED at a nonprofit agency, a lead strategist at a branding agency, a coach and a consultant for many local and national government agencies, and an entrepreneur launching two start-up companies.
AIong the way, I’ve worked in a multitude of capacities, partnering with…
Benefit Companies, Benefit Corporations, B Corps: Anybody Confused?
The Revolution has begun.
Here's why the Benefit Corporation is the answer to the call for a better community, a better planet and a better business.
The "Why" for the Benefit Corporation (Video Version)
Well, join the club.
It’s the most common question we get. And yes, there is a difference. But the good news is that all have something in common. Each of these business models is designed to focus on the triple bottom line (the 3 Ps) of PEOPLE, PLANET, PROFIT.
The Number 1 Strategy for Long-Term Entrepreneur Success: Be Cause-Driven!
The “Why” for the Benefit Corporation (Video Version)
The Power of Simplicity and the Art of Communication
There is no magic formula for a startup. But in today’s world, it is not just about focusing on the bottom line – generating revenue and managing expenses. Customers in 2018 make choices not solely on the cost and quality of a product or service, but whether the company itself is doing good.
Don’t Fake It! People "Sniff Out" Greenwashing
It's been said that life really is simple. But it's we humans who make it complicated.
Think for a minute about that 2,500 year-old thought from Confucius.
It's really the truth isn't it?
The human condition is such that we are always wanting more.
4 Hard-Learned Lessons about Inspiring a Movement
APPLAUSE please…to all those businesses large and small sincerely committed to the triple bottom line of “People, Planet, Profit.” These include social enterprises, B Corps, Benefit Companies and other cause-driven organizations that believe “doing good is good for business.”
These are the authentic ones. Those with honest and sincere efforts…
Why Should a Brewery Become a Benefit Company?
It was 90 days ago.
That’s all it has been since the launch of our new book “Putting Soul Into Business: How the Benefit Corporation is Transforming American Business for Good.” And while we are pleased with getting it written and into the hands of good organizations and good people, we know our real work has just begun.
From Voodoo Donuts to Forest Park to food carts, Oregon is proud of its many unique attractions. At the top of the list for many people is the fact that this is a world-class beer state with many Oregonians proud of this thriving and energetic industry. It is a part of…