You can't be Switzerland anymore.

If you're in business and you want to show your customers that your product is worth their time and money, you and your business must stand up for something.

And there is no shortage of contemporary issues.

Social justice?

Environmental impact?

Diversity and equity?

All are critically important in your customer's decision-making process these days.

According to the 2018 Edelman Brand Report, the following 3 data points reveal the key factors in making those decisions:

---64% of belief-driven buyers would buy or boycott a brand based on its position on a social or political issue;

---65% of belief-driven buyers would not buy a brand that stayed silent on an issue they felt it was obliged to address; and

---67% of consumers bought a brand for the first time because of its position on a controversial issue.

Basically, Edelman is stating that 2 out of every 3 customers are guided in their purchasing decisions about a company's stance on social, environmental and political issues.

How well is your small business doing that?

And how do you go about communicating what your small business stands up for?

Details coming soon.

#standup #socialjustice #smallbusiness