9 Ways To Become More Resilient

Have you ever visited a desert and wondered about the cactus and its ability to survive?

I often visit the deserts of Baja. In my wanderings, the stark and quiet beauty of this ecosystem creates an awe that defines “mindfulness.” A potent experience of stillness and balance between the mountains and sea. 

And the regal cactus reigns over all...

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4 Keys To Mastering Outreach

OK, the jury is in. Community outreach has now been deemed one of the most powerful ways to brand and promote your product and your services. Developing relationships with organizations in your community will not only help create customer affinity but gets people to start promoting your business for you!

But the secret is not that you do outreach, but HOW you do it.

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The Cure for Uninspired Thinking (Hint: 41,000 Pounds)

I hate overwhelm.

When I have too many professional challenges, personal obligations and a frazzled mindset, I feel worthless. My creative thinking, focused energy and big ideas for the benefit corporation movement can't be found for the life of me.

And the only true cure for that mental constipation was reaffirmed to me on my vacation to La Paz on Baja.

Here's the story...

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How To Improve Your Content Thanks To a Few IPAs

"Piney...

...citrusy...

...floral...

...juniper-like...

...lemony."

If you've ever tried to describe the taste of an India Pale Ale (IPA), you know the descriptors vary.

Fact is, I've heard the majority of these adjectives as I'm lucky enough to live in a city where you see bumper-stickers on Priuses, Subarus and Volvos that read "Keep Portland Beered."

Which is to say locals get to choose from a ton of refreshing and ever-growing list of IPAs.

So what's this all have to do with upping your content?

Plain and simple, you want your words and ideas...

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How To Create an Annual Benefit Report

When you become a benefit corporation, you must follow certain standards identified by your Secretary of State's office to fulfill the state's requirements. One of these requirements is to create and post publicly an annual “Benefit Report.” You'll find each state varies but the basic information to be reported revolves around business efforts to demonstrate social impact or "public good."  

Here's the specific language regarding...

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4 Keys To Connecting with Millennials

You would have had to be under a rock for the past five years to not have heard about the value of authenticity. I'm talking about authenticity as a brand and authenticity as a leader.

The reason for so much discussion is clear. Millennials, now the largest consumer group in the U.S., not only value authenticity but they demand it.

I need look no farther than at my own 20-something sons...

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Lesson from Benefit Corporations: Diversity is More than Affirmative Action

Throughout the 20th century, businesses appeared homogenized. But as time passed, huge changes have occurred in our workforce and businesses. The people inside today's companies resemble nothing like those employees just a few short decades ago.  

The most obvious difference: You will find greater gender and ethnic diversity across most industries.

What might not be so obvious is that diversity is a major contributing factor for business growth and success. In a recent study conducted by McKinsey Group...

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Now Even Investment Firm BlackRock Favors the Philosophy of Benefit Corporations

The movement is growing.  It started as a grassroots effort with small and mid-size companies, but this business model of contributing to the greater good is catching on with more influential supporters including, yes, Corporate America.

Last week, a New York Times article reported that “Laurence D. Fink, founder and chief executive of the investment firm BlackRock, is going to inform business leaders that their companies need to do more than make profits — they need to contribute to society as well if they want to receive the support and backing of BlackRock.”

Yes, you read that correctly...

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How To Be Green at the Office in 2018

We love Benefit Corporations and Benefit Companies who make a commitment to People, Planet, Profit. It’s a philosophy that is good for your company, the environment and the people we serve.

Yet, sometimes it’s hard to deliver on supporting the Planet and being sustainable in our day-to-day operations. There may even be a perception that being efficient and cost-effective may deter us from going green at the office. But there are simple things that we...

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Liberating the "Spirit"of Business: Benefit Corporations

There is a game-changing movement underway. It is one that has been building over the past 20 years, and it’s moving forward with energy, excitement and mass adoption.

It is the force of “Benefit Corporations."

Put simply, they promise a more authentic, honest and transparent business culture. One that delivers...

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