Benefit Companies, Benefit Corporations, B Corps: Anybody Confused?
The "Why" for the Benefit Corporation (Video Version)
Well, join the club.
It’s the most common question we get. And yes, there is a difference. But the good news is that all have something in common. Each of these business models is designed to focus on the triple bottom line (the 3 Ps) of PEOPLE, PLANET, PROFIT.
The Number 1 Strategy for Long-Term Entrepreneur Success: Be Cause-Driven!
The “Why” for the Benefit Corporation (Video Version)
The Power of Simplicity and the Art of Communication
There is no magic formula for a startup. But in today’s world, it is not just about focusing on the bottom line – generating revenue and managing expenses. Customers in 2018 make choices not solely on the cost and quality of a product or service, but whether the company itself is doing good.
Don’t Fake It! People "Sniff Out" Greenwashing
It's been said that life really is simple. But it's we humans who make it complicated.
Think for a minute about that 2,500 year-old thought from Confucius.
It's really the truth isn't it?
The human condition is such that we are always wanting more.
4 Hard-Learned Lessons about Inspiring a Movement
APPLAUSE please…to all those businesses large and small sincerely committed to the triple bottom line of “People, Planet, Profit.” These include social enterprises, B Corps, Benefit Companies and other cause-driven organizations that believe “doing good is good for business.”
These are the authentic ones. Those with honest and sincere efforts…
Why Should a Brewery Become a Benefit Company?
It was 90 days ago.
That’s all it has been since the launch of our new book “Putting Soul Into Business: How the Benefit Corporation is Transforming American Business for Good.” And while we are pleased with getting it written and into the hands of good organizations and good people, we know our real work has just begun.
Trust: An Imperative for Benefit Corporations
From Voodoo Donuts to Forest Park to food carts, Oregon is proud of its many unique attractions. At the top of the list for many people is the fact that this is a world-class beer state with many Oregonians proud of this thriving and energetic industry. It is a part of…
How To Become an Oregon Benefit Company (6 Simple Steps)
It’s a new world. Where social sharing has become a powerful force in our lives.
In this connected world, people depend more and more…
Benefit Corporations: The Path of the New Collaborative Economy
If you’re considering becoming an Oregon Benefit Company, you need to follow these six simple steps:
How Conscientious Leadership is the Secret Sauce of Benefit Corporations
There is a buzz.
It’s about a new business model transforming American Business and evangelizing the spirit of collaboration for the common good as well as to create profit and success.
It is taking hold across country through…
How Your Benefit Corporation Takes a Stand
It’s easy to banter about the “Triple Bottom Line.” And in today’s world it’s trendy to state one stands for People, Planet and Profit.
But the proof is in the pudding. Or to use another cliché, do these companies truly practice what they preach?
How Millennials are Changing the Way Business Works
You know your business stands for something special in the world as a benefit corporation.
But do your key stakeholders? Your partners, customers and clients?
Do they understand your plan to make a difference...to help create an equitable world?
Is Your Concept of Strategic Planning Dated?
They are our neighbors, our children, our friends, they are us!
And their influence is growing.
According to just published Pew Research Report on April 11th 2018, Millennials now hold title to the...
How a Homeless Army Vet Taught Me the Ultimate Content Lesson on Easter
Truth be told, I have been a classic strategic planner for over 20 years.
I’ve held senior level executive positions in numerous corporate settings with responsibility for facilitating and writing “Strategic Plans"in collaboration with leadership teams and Boards. I’ve helped numerous small businesses and nonprofits with their strategic planning processes. And people have been happy with my work.
I guess I’m good at it.
Lights On: How Compelling Is Your Website's Home Page?
Coming up with a great story idea or content for a blog post ain't easy.
So when I'm desperate for inspiration, which is more times than not, I go to my usual sources. Doing Google searches on a particular topic, reading quotes from the content sages and visiting my favorite IPA emporium all have helped me become a bit more inspired.
But this past Easter, I was reminded of how such angst about content is so unnecessary thanks to a US Army Ranger veteran I met underneath the west end of the Hawthorne Bridge in Portland, OR.
Dangers of the Status Quo: How a Business Becomes Extinct
Let's be honest. People go to your website to get a “feel” for who you are. Yes, they want to know what services you provide, but more than that, they want to understand your personality, your brand and what you stand for. A well-branded home page positions you and gives you an edge in increasingly competitive markets. This is done with...
Why a Cause-Driven Business is What the World Needs
If you worked in ad agencies during your career (as I have), you quickly learn about being different.
Building a brand, developing a strategy, creating an ad is ALWAYS about differentiating.
Doing things as usual is almost never a good idea.
So why is it we see so many businesses and organizations not clearly setting themselves apart in the "how" or "why" they do what they do?
The phrase, “Cause-Driven” gets thrown around a lot recently. I’ve heard myself say these exact words: “I finally left the corporate world as I want to use my marketing expertise to help organizations who are 'cause-driven' and hold the same values I do.”
Well I’m busted!