Throughout the 20th century, most businesses appeared homogenized. But over the years, huge demographic changes occurred in our workforce. The people inside today's businesses resemble nothing like those employees just a few decades ago.
The most obvious difference: You will find greater gender and ethnic diversity across most industries.And it is clearly apparent in the Benefit Corporations we have met. These businesses…Read More
Let’s say you create hand-crafted, certified vegan shake blends. They’re dairy-free, soy-free and gluten-free. Oh, yes, they also taste delicious according to the fans of said vegan shake blends. But then you also decide you want to mix in social and environmental impact.
Well that’s what has happened with David Cascadden, founder of Left Coast Raw in Bend, Oregon.Read More
You would have had to be under a rock for the past five years to not have heard about the value of authenticity. I'm talking about authenticity as a brand and authenticity as a leader.
It’s something we hear everyday when we work with leaders of Benefit Corporations who exemplify this in their thinking and behaviors.
And why is authenticity so important?Read More
They are more alike than different. Even in such contrasting industries as legal services, wine-making, and women’s apparel, these twelve companies all share the same soul. That is, they are firm believers and practitioners of the…Read More
“I graduated law school in 2009. After graduating in the recession and facing a variety of hardships (and bar exams), I became a lawyer in 2017. Here I was finally a lawyer after years of doing other things: marketing and branding, real estate, nonprofit work, conflict resolution/mediation, restaurant work, law firm work, etc. (all legal activity I promise).
Since I was young, I’ve always been…Read More
As firm believers in the “there is no finish line” concept, we are constantly seeking improvement with our certification process. Day-by-day, week-by-week, month-by-month, we look for ways to make our Triple Bottom Line of People, Planet and Profit certification not only stronger but more meaningful to all stakeholders.
In an online Oregon Business magazine article posted last FridayRead More
Many say small businesses are the backbone of our country.
It rings true. As small business entrepreneurs based in Portland, Oregon, and advocates for the Benefit Company and Benefit Corporation movement, we are inspired daily by the innovation, perseverance, commitment and passion we see among small businesses. They build…Read More
Nike just announced it will eliminate 745 jobs at its Oregon headquarters.
And it got me thinking about honesty in business. (No, I have no issue with my favorite shoemaker.) More specifically, honesty in leadership.
For years, I spent time in the ad agency world. Layoffs were part and parcel of that business. Lose an account and lose some employees. Lose another account and lose more employees. And so it went with the bad times of every economic cycle.
Now if you were an employee…Read More
The answer to that question should concern every business professional yet provide a bit of hope at the same time.
You see, the Millennial generation is now the largest in the U.S. workforce.
How large, you ask?
Well, as of 2017 – the most recent year for which U.S. Census data are available – 56 million Millennials (those ages 21 to 36 in 2017) were working or looking for work. And that number was significantly ahead of the 41 million Baby Boomers.Read More
I’ve seen the future.
And it was in Wright’s Great Hall at the Menucha Retreat Center last Wednesday morning at 9 a.m.
I was invited to speak to the Rotary Youth Leadership Awakening about the benefit corporation movement. Which I did in front of 30-plus business minded folks under the age of 30.
I took them through the “why” and the “how” for this business structure…Read More
We all like a great deal - an amazing price for a product or service we are looking for.
Unfortunately, you often get what you pay for in terms of poor quality and inferior customer service. Those are big trade-offs.
Price is not everything…Read More
It is a paradigm like no other. Where cause-driven businesses collaborate with their communities to change the world. And if you doubt this premise, then you weren’t there. I’m talking about our very first workshop on the Benefit Company movement.
You see, just two weeks ago, my business partner and I talked with 16 curious entrepreneurs at Portland’s HatchLab PDX about the “why” for…Read More
I’ve been around. And I have many chapters in my life to prove it.
An executive at several major healthcare organizations, an ED at a nonprofit agency, a lead strategist at a branding agency, a coach and a consultant for many local and national government agencies, and an entrepreneur launching two start-up companies.
AIong the way, I’ve worked in a multitude of capacities, partnering with…Read More
The Revolution has begun.
Here's why the Benefit Corporation is the answer to the call for a better community, a better planet and a better business.Read More