The Book

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Putting Soul Into Business: The essential book for aspiring benefit corporations


We wrote “Putting Soul Into Business” for one reason: hope.

Because we believe the Benefit Corporation is going to be a strong catalyst for a better world and for a better business by adopting and practicing the 3 P’s of People, Planet and Profit.

“The authors did a wonderful job of summarizing the advantages of benefit corporations in an easy-to-read, reference-packed but compact book. I've been a fan of benefit corporations for quite some time and was happy to find this all-in-one resource. If you want to become familiar with benefit corporations or convince others to start a benefit corporation, read this first and save yourself time from bouncing around the Internet. It's a fast read and tells you everything you need to know. Happy to add this to my personal library. Definitely recommend.”

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“The authors clearly write about the "why" and the "how" of the benefit corporation movement in America. This business structure is now offered in 35 states and the list grows monthly. Millennials and enlightened Boomers are driving this inspired way of doing business. If you're not making a social impact through your business, the authors caution your very survival is in jeopardy.”

It is our intent in this book to not only show why you should embrace this entity for your business, but how to do it. Along the way you’ll read about 11 purpose-driven companies both larger and small learning about their decisions to become a Benefit Corporation. We believe you will find the transcripts for their interviews with us inspiring. It certainly was the case for us as we talked to these forward-thinking yet humble leaders.

After finishing the book, it is our hope (operative word, here) you jump in and become part of this fast-growing movement and embrace what a short while ago seemed almost impossible: putting soul into business.