"I know of nothing more valuable, when it comes to the all-important virtue of authenticity, 
than simply being who you are."
- Charles R. Swindoll

Authenticity: A Critical Value for the New Leadership Paradigm

Authenticity is the path to trust. And today people, particularly Millennials, make choices about employment, what organizations to support, and where to buy things, based on whether they trust the organization or company.

Being authentic means there is no space between what you say, and what you do.  People may not agree with what you state, but they know where you are coming from, and your words reflect what you believe.  Authentic people don’t say things just to make a customer or client happy. Instead, they are candid, honest and real. 

It's not about spin, hype or packaging a message to be liked or to make the sale. It’s about delivering on your promises and sharing who you are without a wearing a mask.

"Authenticity is alignment of head, mouth, heart --thinking, saying, feeling and doing the same thing – consistently.  This builds trust… and followers love leaders they can trust."
 - Lance Secretan