Benefit Companies, Benefit Corporations and B Corps believe and act differently than other businesses, focusing on the triple bottom line of People, Planet and Profit.

Learn the difference between the structures and what it takes to get certified as a Benefit Company and why it helps in this presentation made in conjunction with Oregon Secretary of State's Office of Small Business Assistance. In this video, you'll learn:

---What the differences are between a benefit company, benefit corporation and certified B Corp

---Why a small business should become a triple bottom line company

---What makes a stakeholders versus shareholders approach to business more profitable

---What the business case is for becoming a benefit company or benefit corporation

---Why a small business should consider certification, and

---3 Unforgettable numbers for businesses wanting to become a purpose-driven business

Go here to watch the 38-minute presentation that also includes a link to a free download of the webinar’s transcript.

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