Building trust is at the core of all positive human relationships. You simply cannot be successful without trust.

The most compelling way to do that as a triple bottom leader is to honor your word. Say what you do. Do what you say. 

You communicate what you're doing in your company's annual benefit report. This is a requirement in most all 37 states that have passed benefit corporation legislation. You're required to create a report every year that discusses how you met material positive impact on people and planet as well as profit.

And the same applies to recertification as a Benefit Corporation for Good.

Creating a Marketing Mindset that aligns with your triple bottom line model is the very best competitive advantage against the big box stores and online giants. Discounting should not be the go-to, fallback strategy for growth. In fact, purpose-driven consumers shop with their values in mind and, according to a recent IBM/National Retail Federation survey:

Like myself, many small business owners balance a tight budget while striving to meet the goals of benefit corporations. While my primary work is as an architect, when I purchased my office building last year, I had the unique challenge to create a workspace for myself and others that embodied triple bottom line values.

With a focus on green practices…

Is there one simple thought that motivates a purpose-driven leader? You know, that one thing that gets them up every single morning to move them closer to their purpose?

I think it's a safe bet there is. Whether it's a favorite quote, a mantra or an image, we all need something from time to time to fuel us toward our destination.

But in the event you're lacking a real spark when your mojo is on empty, may I offer you the quote above?

As Pride Month begins, we stand firm in our values and commitment to diversity, equity and inclusion. In fact, DEI is one of 8 critical standards that’s part of becoming a certified BCFG.

You’ll find many of the purpose-driven small businesses in our growing community identifying as LGBTQ+ owned and led. And this month, you’ll learn more about them in our social posts being featured on Instagram, LinkedIn and Facebook.

Gourmet chocolate retailer Chocolat-e has been named one of 50 America’s Retail Champions by the National Retail Federation, the Washington, D.C.- based organization that advocates for the nation’s 4.6 million retail establishments. The America’s Retail Champion program, “celebrates small retailers who are exceptional advocates for retail and the communities they serve,” according to the NRF.

TATU Protein Water is a certified Benefit Corporation for Good that seeks to do business that serves a social and environmental purpose.

The company creates high-protein drinks that are healthy, simple and sustainable. The American diet has become less nutritious as agriculture continues to be negatively impacted by climate change. Having a clean source of protein that is both nutritious and safe can be hard to come by these days.

As Gen Z enters the workforce, they are increasingly inclined to support purpose-driven businesses. This can be seen through their purchasing decisions as well as their choice to pursue careers that align with their values. A purpose-driven business prioritizes making a positive impact on the environment and society rather than solely focusing on profit. Let’s explore the three key motivations behind Gen Z’s preference for purpose-driven organizations and why they appeal to younger generations

Deciding between becoming a certified Benefit Corporation for Good or a certified B Corp through B Lab can be a difficult choice for a business. We sat down with BCFG Co-Founder and Managing Partner, Tom Hering, to get his input on the differences between certifications.

Becoming certified by Benefit Corporations for Good (BCFG) can help business owners in several ways. We have compiled a list of the top three reasons from current clients of the BCFG community. These are a few of the many reasons that adopting the triple bottom line of people, planet and profit is beneficial to business

Does your small business do good in your community? Two options for certifying your commitment to the environment and society — becoming a benefit corporation through Benefit Corporations for Good, and becoming a B Corp through B Lab — almost sound like the same thing

As another year is rapidly coming to close, I'm reminded of the word "change." How do I as a leader continue to work toward our mission in helping create meaningful change in my community?

To spread the word of all the good the benefit corporation can do for its employees, its community and its world. And to attract other conscientous leaders to carry our banner for social and environmental impact one company at a time.

To that end, here are a few highlights of the BCFG work we did in 2023:

Advocated for and led successful effort for Oregon bill giving benefit corporations a sustainable advantage in seeking state government contracts (first in the country).