6 Lessons of Collaboration from the Aspen Grove
4 Key Traits to Becoming an Authentic Leader
Have you ever experienced the beauty of an Aspen Grove? Its regal rhythm and movement? Its mesmerizing sound?
The Aspen tree is a treat for the eyes and ears. Not only is it a lovely tree, but it is also magical as when a breeze passes, and the leaves flutter a peaceful humming melody.
But our love of the tree goes deeper than its impact on our senses.
Many of you may not know that the Aspen Grove is a great metaphor for one of the paramount tenets of Benefit Corporations: Collaboration.
Benefit Corporations Know How to Reach Their Customers. Do You?
You would have had to be under a rock for the past five years to not have heard about the value of authenticity. I’m talking about authenticity as a brand and authenticity as a leader.
Fact is, it’s something we see in the conscientious leaders of the benefit corporations we certify.
The reason for so much discussion is clear.
Most Perplexing Question about the Triple Bottom Line?
Do you have fans? Are they loyal donors, clients, partners? Are you using them as your ambassadors? Are they part of your “Friendraising” team?
One of the new “golden rules” of Benefit Corporations is to utilize your fans as champions in telling your brand story. We have all heard about the value of testimonials, but rarely…
How an Oregon Winery Created Real Wines of Distinction
Let’s set the record straight.
We absolutely love the Millennial and Gen Z generations.
In our minds, their passion, their belief in doing what's right and their commitment to a better planet and community is without question.
Yet something troubles us about the Triple Bottom Line…
Now Needed More Than Ever: Humility in the Workplace
Finding great growing conditions, harvesting the right grapes and guiding the overseeing it all with the artistry of a seasoned winemaker usually gets a winery noticed. But in the case of Archer Vineyard, the winery went a step beyond.
Not long ago, it became a certified Benefit Corporation for Good…
How a Conscientious Leader Deals with Mistakes: 10 Valuable Observations
Let’s talk relationships.
I mean authentic, sincere and real relationships. Relationships that are based on respect and trust. And not founded on what we can get from one another to further the business.
It’s a paradigm shift focused around…
Who Else Wants to Help Oregon Small Businesses Impact the World?
Many of the small businesses and entrepreneurs we have certified as Benefit Corporations for Good have experienced a few bruises and some scars as well.
Yet, they persevere.
It’s hard to launch and grow a business dedicated to the principles of the triple bottom line: People, Planet, Profit. They intimately know the long hours it takes to pursue their mission of doing good for the commons. They know there are no shortcuts for a quick buck.
It’s what differentiates them from other companies: their…
How a Purpose-Driven Consulting Firm Took It Up Another Notch
The Oregon Benefit Company was introduced in January 2014. Yet very few state businesses know about it or the simple steps required to become one. In fact, Oregon lists over 320,000 businesses today but only 1800 of them, or less than .5%, have chosen to become one.
How can this be, you ask?
Well, the plain and simple fact is that there is a lack of awareness. But we aim to change that and need your support so we can spread the word about how a business can commit to making a positive impact on society and the environment in addition to making a profit.
6 Ideas from Benefit Corporations To Ramp Up Product Innovation and Creativity
Change is the new normal. Resilient, agile and adaptive organizations stay ahead of the competition. And while The Peak Fleet co-founders Jen Coyne and Brian Stinson help prepare organizations for dealing effectively with such organizational change, they’ve also embraced a transformation of their own by becoming a certified Benefit Corporation for Good.
For the past 3 years, their firm has modeled the principles of the Triple Bottom Line of People, Planet and Profit. No doubt those values have been part of their careers and business from the get-go. And recently they felt the time was right to certify those values and practices through Benefit Corporations for Good.
How a Tiny California Town Underscored the Power of the Triple Bottom Line for Me
What is the secret sauce to product innovation? Businesses large and small understand that to stay relevant in today’s world, it’s important to stay fresh and even be transformative in their industry.
A survey by IBM of more than 1,500 chief executive officers shows consensus: Creativity was ranked as the number one factor for future business success—above management discipline, integrity, and even vision.
Too often, however, companies get stuck in the status quo…
How Benefit Corporations Fulfill Their Promise for the “Greater Good”
After just returning from an unforgettable trip to Northern California, I must say I have renewed and unabashed enthusiasm for the Triple Bottom Line movement. And it all started with our journey and quest for oysters and a stop at Hog Island Oyster Company.
It's what opened my eyes as we walked into this little gem of an oyster shack. For sure my mouth watered at the sight of the Sweetwaters and French Hog oysters that I saw in front of me. But what really got my attention …
Why It’s Time for Kindness in the Workplace
It’s in their DNA.
Serving the commons while making a profit.
It is one of the hallmarks of work culture in Benefit Corporations and it comes naturally to the Benefit Companies and Corporations we know.
For many of these companies, this purpose is equally as important as…
3 Keys to Creating a Diverse (And Productive) Work Environment
Be Kind. It is the new mantra and each day we try hard to do kind things for others -- family, friends, and strangers we meet on the street. But it seems to be more challenging to practice this value in the workplace.
And it’s easy to understand why. After all…
1 Simple Way To Clearly Differentiate Your Brand
Many small business leaders today are charged with the stewardship of the Diversity, Equity and Inclusion (D/E/I) work of their organization. Those who truly embrace this work as core to the achievement of their overall business goals will experience more challenges and, yes more rewards. The diversity literature indicates that holistically engaging diverse workers will lead to increased creativity and overall team performance when the differences are managed effectively.
So, what does this mean to you?
Why a Company Should Certify: A Client's Review
It’s getting harder and harder to clearly differentiate your brand these days. And it’s not hard to believe given that the average consumer is exposed to anywhere between 4,000 and 10,000 ad messages a day! We remember not long ago when we quoted to prospects that the number was closer to 500.
Why Become a Benefit Corporation: The Revealing Business Case
As an advocate of the B Corporation movement and designation, I speak often about business certifications. Should a company apply for a certification? What’s the value in becoming certified? Is it worth the cost? Are some certifications more important than others?
In this post, I’ll try to answer some basic questions, framed in our company’s experience, and help you identify the kinds of designations you may want to avoid.
5 Time-Tested Lessons for the Workplace (“Pura Vida” Anyone?)
Certification as a Benefit Corporation business is what Fair Trade certification is to coffee or USDA Organic certification is to milk or LEEDs certification is to buildings. Benefit Companies and Benefit Corporations are for-profit companies certified around standards of social and environmental performance, accountability, and transparency. In an era of ‘greenwashing’ and misleading labels…
We visited during the dry season, but that didn’t stop a few rain showers. But this is Costa Rica and it is an emerald world with frogs, butterflies, sloths, volcanoes and monkeys that enchant. This, of course, isn’t a travelogue but a blog about a word heard often in Costa Rica: Pura Vida. It’s a word …