Benefit Corporations for Good was proudly founded in the Pacific Northwest!
About BCFG.
Most small business owners who care about benefit corporation hit the same wall. They look into their options, feel overwhelmed by the complexity and cost, and file it under 'someday.' That moment — right there — is exactly why Benefit Corporations for Good exists.
We recognized that many small businesses wanted to operate responsibly and demonstrate their values but struggled with the complexity and cost of larger certification systems. That realization led us to create a simpler, more approachable B Corp alternative built specifically for purpose-driven small businesses.
We built BCFG to be the starting point. The on-ramp. A faster, more accessible path for small businesses ready to formalize their values, align with the Triple Bottom Line — People, Planet, and Profit — and show their communities they mean it.
We believe every purpose-driven business deserves a first real step. And we've spent years making that step as clear, affordable, and supported as possible
What Every Purpose-Driven Leader Should Know About Benefit Corporations for Good.
BCFG exists to help small businesses use their values as a competitive advantage while offering a credible and accessible alternative to traditional B Corp certification.
BCFG Founders
Tom Hering, Co-Founder & Managing Partner
Mary Anne Harmer, Co-Founder Emeritus
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Tom’s work is focused on growing the benefit corporation community in Oregon and throughout North America. When he and Mary Anne Harmer launched Benefit Corporations for Good, they both realized the positive impact small businesses could have on their employees, their communities and their planet through commitment to a triple bottom line of People, Planet and Profit. Today, the certified Benefit Corporations for Good stamp is seen in the states of Arizona, Colorado, Connecticut, Idaho, New Jersey, New York, Oregon, Pennsylvania, Virginia and in the Canadian province of British Columbia.
Tom has worked as a creative director, copywriter and brand strategist. Before starting his strategic marketing communications firm, he worked for well-regarded agencies in the NW as copywriter, and creative director. He attracts clients who place high values on collaboration, creativity and responsiveness. Tom has guided various projects for highly respected national and regional companies such as Nike, Intel, Bob’s Red Mill Natural Foods, NorPac Foods, Boyd’s Coffee Company, Wild Oats Natural Markets and Oregon State University.
His background includes work with major healthcare organizations including Providence Health Systems, Regence Blue Cross Blue Shield, Oregon's Health Insurance CO-OP, The Corvallis Clinic, Broadway Medical Clinic as well as Good Samaritan Hospitals in Corvallis and Portland. His nonprofit experience involves work for ImpactNW, Wallace Medical Concern, Loaves and Fishes, Project H.E.R. (Susan G. Komen grant) and Oregon Special Olympics.
He currently serves as the advocacy co-chair for the Interfaith Alliance on Poverty, an organization dedicated to fighting generational poverty. He is the co-author of the book, Putting Soul Into Business: How the Benefit Corporation is Transforming American Business and 25 Building Blocks to Create a Conscientious Organization.
Tom has received Clios, Addys, Tellys and Rosies awards for the work he has created. He is a graduate of the University of Oregon's School of Journalism.
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Mary Anne brings passion and energy towards improving the physical, emotional and spiritual health of ALL individuals, families and communities across the spectrum of economics and cultures. She has held a number of leadership positions including Director of Marketing at Legacy Health System, Corporate Director of Marketing at Regence Blue Cross Blue Shield, Director of Emerging Markets (the Latino Initiative) at Regence, and Director of Outreach and Marketing at Oregon’s Health Insurance CO-OP. In the non-profit world, she was Executive Director of Healthy Communities, funded by the Robert Wood Johnson Foundation. Mary Anne served as Executive Strategist at DOJO agency, a branding agency with a focus on health and nonprofit clients.
Mary Anne has served on numerous nonprofit boards and national advisory Committees. Her involvement includes the City of Beaverton, Human Rights Advisory Commission, Wallace Medical Concern, Region X Health Equity Council, the African American Health Coalition, Coalition for Livable Future, and Community Advisory Committee for Oregon’ Office of Equity and Inclusion.
She is the co-author of the book, Putting Soul Into Business: How the Benefit Corporation is Transforming American Business and 25 Building Blocks to Create a Conscientious Organization. An Honors Graduate of the University of Oregon, Mary Anne also holds a graduate level public health certificate from Portland State University. She speaks Italian and conversational Spanish.
BCFG Marketing Advisory Council
The BCFG Marketing Council is made up of five BCFG certified business owners who are also respected leaders across the digital marketing landscape. They've each chosen BCFG certification as a cornerstone of how they do business — and they bring that firsthand experience to every insight and recommendation they contribute. Their guidance helps BCFG reach more businesses ready to embrace the triple bottom line and become a genuine force for good as a benefit corporation.
Kim Allchurch Flick
Erik Croswell
Michelle Lagos
Norm Rice
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At Mighty Measure, Kim helps businesses grow with the insight of a B-trained consultant and the support of a caring business coach. She brings a practical, people-first approach to solving challenges, improving performance, and helping teams move forward with clarity and confidence. From measuring operations and impacts to marketing values, the goal is to create an atmosphere that rewards with the joy of making a difference. Mighty Measure is Benefit Corporations for Good, B Corp, People + Planet First, but the most important thing is Kim's advocacy for founders, employees and the companies that are striving to be found for the good that is being done every day.
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Erik is the founder and director of Bridge City Media, a Portland-based video production and branding agency. Bridge City Media is one of the highest rated video production companies in Oregon and is a certified B Corp and was one of the originally certified Benefit Corporations for Good. Erik is a passionate media strategist and filmmaker who has worked with hundreds of businesses, large and small across the country to produce strategic narratives through content campaigns.
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Michelle is the owner of Get Lagos Now, a 15-year old website development and digital firm based in Portland, Oregon. Her firm is honored to help purpose-driven clients grow through strategic, innovative marketing and website development, while protecting what matters most: their people, their customers, their reputation, and their community. Michelle is currently serving on the Blanchet House Board of Directors for several years, focusing on Leadership, Strategy, PR and Development. In addition to BCFG certification, Get Lagos Now is a ESB/WBE and People + Plant certified company.
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Norm Rice is co-founder of Chocolat-e, Oregon's only BCFG and B Corp certified single-origin chocolate company. Committed from the start to building a business that measures success beyond profit, Norm and his partner Jean-Yves chose BCFG certification as a natural expression of Chocolat-e's core belief: that ethical sourcing, environmental responsibility, and genuine community impact are not optional extras — they are the business model. As a member of the BCFG Marketing Advisory Council, Norm contributes a grounded, people-first perspective to helping purpose-driven businesses tell their story with honesty and credibility.
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Jeanyves Verdu brings over 35 years of experience as an independent art and communication director to the BCFG Marketing Advisory Council. Based in Portland, he is co-founder of Chocolat-e, Oregon's only BCFG and B Corp certified single-origin chocolate company — built on the conviction that a business can be both uncompromising in quality and deeply accountable to people and planet. His career spans some of Europe's most demanding industries, from pharmaceutical patient communication — where he pioneered a documentary realism approach that put human dignity at the center — to luxury food and design. For Jean-Yves, values-driven business isn't a positioning strategy. It's the only way he's ever known how to work.
Jeanyves Verdu
BCFG Advisory Council
The Advisory Council provides BCFG with new insights, guidance and support to help us challenge the status quo. These advisors are respected leaders in their industries and representative of our growing community. Their knowledge and advice will help us continue to grow and carry out the BCFG mission of helping businesses be a force for good as triple bottom line companies.
Kasia Bilhartz
Trever Cartwright
Michael Jonas
Cinthia Manuel
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Kasia achieved professional registration as a horticultural therapist (HTR) from the American Horticultural Therapy Association in 2017. She has an extensive background in gerontology and hospice work. In 2014, she began working with children and youth as educator and facilitator for nature-based programs, and maintains involvement with organizations that connect people to the natural world. In 2019, Kasia co-founded Larkspur Portland, a houseplant shop that funds and provides low and no-cost therapeutic horticultural programming to the Portland community. She is a graduate of Prescott College in Arizona.
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Trever is the founder of Coraggio Group, a nationally known strategic consulting group that helps leaders and organizations make their most important strategic decisions and then turn those decisions into action. His client work has included Colorado Tourism Office, Oregon Health Sciences University, Visit California, Nautilus, San Francisco Travel and the Port of Portland. He is a regular contributor to Forbes.com. He is a graduate of the University of Oregon.
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Michael Jonas is a business and nonprofit attorney with a decade of experience supporting startups, social enterprises, and community organizations.
He founded Rational Unicorn Legal Services and now leads Narwhal Law and Business Strategy, where he helps founders build resilient, values-driven businesses.
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Cynthia is an equity, diversity, inclusion, and leadership development consultant, facilitator, strategist, and coach. She and her firm, Autentica Consulting, work across multiple dimensions of difference to help organizations develop equitable and inclusive strategies that facilitate communication and system-wide change. She is a recent TedX speaker. She holds a Strategic Diversity and Inclusion Management Certification from Georgetown University and completed an MBA from George Fox University.
Our Manifesto
We dare to believe that every business — no matter its size — can be a force for good.
We believe 'someday' is too expensive a word. That the small business owner who cares about her employees, her community, and her planet shouldn't have to wait for a process built for someone else.
We believe the on-ramp matters as much as the destination. That taking the first real step — formalizing your values, committing to People, Planet, and Profit — changes how you run your business, how your team shows up, and how your community sees you.
We believe a rising tide lifts all boats. And that the more businesses standing for something, the better the world we're all building together.
If not us, who? If not now, when?
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