3 Reasons to Become a Certified BCFG in 2024
What are the 3 most compelling reasons for a small business to become a certified Benefit Corporation for Good? Here is what leaders of those certified businesses say.
Becoming certified by Benefit Corporations for Good (BCFG) can help business owners in several ways. We have compiled a list of the top three reasons from current clients of the BCFG community. These are a few of the many reasons that adopting the triple bottom line of people, planet and profit is beneficial to business.
Accountability
Several businesses included accountability as a reason to become a certified BCFG. CEO of New Coyote Consulting, Marina Martinez-Bateman, explained the importance of accountability as a business owner.
“The single best reason to become BCFG certified is the accountability it provides for me as a business owner. Through annual reporting, I am held to the standards of the BCFG community and I’m scored on my ability to actualize our principles.”
This accountability within the BCFG community allows business owners to measure if they are staying on track with their commitments to people, planet and profit.
A Third-Party Perspective
Companies that are recognized as Benefit Corporations (or Benefit Companies) gain input from an objective third-party perspective. Dan Bramske, Architect at Bramske Studio Architecture, commented on the importance of having this unbiased view.
“The process helps discover new ideas and ways to ‘do business better’ with a fresh perspective from someone who is not inside the company.”
The opportunity to hear from others on business operations is crucial to many BCFG clients. Joey Randazzo, Founder and CEO of Portland SEO Growth Partners, shares a similar perspective.
“Having a 3rd party resource and guide that pushes my business to do more and more good for my employees, clients, the planet, etc is wonderful.”
BCFG gives business owners a helping hand in achieving their goals and remaining committed to the triple bottom line.
A Community of Shared Values
BCFG allows businesses to connect with a community that has like-minded goals and ideas. Karin Conrad, President and Co-Founder of 1525, shared the importance of the BCFG community.
“Making it official and getting certified helps keep us on track with what are already our core values. It also helps us attract like-minded clients AND employees.”
The connection with customers with shared values is especially important to Michael Jonas, Principal Attorney and Owner of Rational Unicorn Legal Services.
“Becoming certified helps you be in a vibrant community of other socially responsible businesses while also reminding the public that they do have a choice–and that between a certified and non-certified company, the certified one may have more values which align with how they too live their life.”
Shared values add a personal touch to business and ensure that clients, employees and customers feel understood.
There are multiple reasons to become a certified BCFG in 2024. The accountability, new perspective and strong community help BCFG businesses stay committed to their goals and the triple bottom line.
~benefitcorporationsforgood.com~