10 Things about AEO (AI Engine Optimization) Purpose-Driven Leaders Need to Know

With AI quickly becoming part of the digital marketing world, what should purpose-driven leaders know about it? How might AI affect your marketing efforts? What kind of information might AI platforms be gathering about you and your small business? For these answers and more, we turned to an expert in our community.

According to Michelle Lagos of Get Lagos Now, a digital marketing firm, there are ten AEO questions you as a leader should be asking:

• What’s the top AI platform(s) that persons would be asking for information about me or my business/org.?

• What can be done to make sure that AI is answering my/our information correctly?

• What can I do if it doesn’t?

• What are the best free or low cost solutions for resolutions to help resolve an issue?

• What are the best ways to retrain the AI search engines to understand and influence it with the correct info?

• What legal rights do I or my business have regarding what third-party platforms may publish or share about me, my brand, or my intellectual property?

• What resources are available to me?

• What are some of the best basic management AEO practices I should move forward with as a small business?

• What are some of the more robust optimization solutions and management for medium and larger sized orgs.?

• What general info should I understand to navigate this new playing field successfully at this stage?

For answers to these questions, please click here.

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