12 Benefits of Blogging for Your Purpose-Driven Business
What is one benefit of blogging for your purpose-driven business?
To help you understand the benefits of blogging for a purpose-driven business, we asked writers and business leaders this question for their insights. From generating SEO benefits to sharing vulnerable moments, there are several benefits to blogging for a purpose-driven business.
Here are twelve benefits of blogging in a purpose-driven business:
Generate SEO Benefits
Educate With Helpful and Relevant Content
Convert More Customers
Develop Authority and Trust in Your Niche
Provide Free Financial Resources
Promote Your Online Identity
Align With Company Values
Build Your Brand and Promote Impact
Gain Customer Trust
Inform Customers
Put Your Mission and Value Into Action
Share Vulnerable Moments
Generate SEO Benefits
Blogging is a great way to create SEO benefits for a purpose-driven business. When you are able to leverage blog content to create valuable and impact content, it can improve your visibility and rankings. The biggest thing that purpose-driven businesses need to remember is to create the content consistently.
-Gresham Harkless Jr., http://blue16media.com
Educate With Helpful and Relevant Content
Posting helpful and relevant content is an important part of a business strategy. Having a blog helps with advertising and announcements. Some research shows that approximately 70% of people would rather learn about a company through articles rather than advertisements. Having a blog can help facilitate the formation of a community around your organization. Research also shows that businesses that blog get 55% more website visitors than businesses that don't.
-Beryl Krinsky, B.Komplete
Convert More Customers
Blogging for your business is a great way to provide valuable information relevant to your industry. When done right, your blog’s content can be the link a potential customer clicks on when seeking answers to their questions or searching for an expert in the industry. Be sure to include pop-ups and in-text links within your blog content that direct viewers to your product or service. This way, you can convert your blog’s audience into customers.
-Than Merrill, FortuneBuilders
Develop Authority and Trust in Your Niche
Your businesses' blog is a great way to connect with your audience and build your brand presence online. Blogging helps drive traffic to your website and build your company's voice as an authority in your industry. By helping to inform your readers on either your service or topics in your niche, you build trust with your visitors which can generate leads for your business. If you have a consistent and high-quality blog, you build results on a long-term scale with a platform that allows for creativity and the ability to repurpose content many times into social media posts, advertisements, link building, press releases, and anything that would work in your company's favor.
-Tom Mumford, Undergrads
Provide Free Financial Resources
The benefit of blogging for my business is that I can provide free financial resources to my readers. Blogging about topics relating to saving, investing, and building wealth lets my readers know that they have a resource that can increase their financial literacy before contacting me. Ultimately, it helps build trust for current and potential clients when they realize the level of resources and support I provide without direct interaction.
-Annette Harris, Harris Financial Coaching
Promote Your Online Identity
There are many benefits to blogging for your purpose-driven business, such as having an online identity that competitors can't take away. It also means the world on social media platforms like Facebook and Twitter when you have one cohesive voice coming from all of those accounts!
The blog is not just an informative forum where people read about issues they care about deeply - it's crucial branding material in today’s internet age because brands need consistency across different mediums.
-Stewart McGrenary, Freedom Mobiles
Align With Company Values
When it comes to a purpose-driven business, the goal is to not only improve the consumers' lives but also create a certain level of loyalty with the purpose. Those consumers who believe in what you are doing can then follow your blog page where you can talk more about your company's values and what you are actively doing in the community to spread that awareness. By securing the consumers' loyalty through blogging & other social media posts, the word of your company will spread organically & boost business in all aspects.
-Sacha Ferrandi, Source Capital
Build Your Brand and Promote Your Impact
Storytelling is the most effective tool to build your brand and promote your impactful work. Blogging provides the outlet for you, your employees, your customers, your collaborators, and your champions to evangelize your brand's purpose-driven business. Executed properly, blogs can leverage lived experiences with expertise to create a narrative and tell a story that will not only convey impact but move readers to action.
-Sentari Minor, evolvedMD
Gain Customer Trust
People tend to remain loyal to businesses they trust. While having quality customer service or a high-end product/service can build trust through use, blogging is another way to gain that trust too. You can use a blog to create an emotional connection, serve as an authoritative resource, or showcase your brand on a whole new level. Whichever you choose, customers who can rely on your website for all the information they need will trust your company when it comes time to invest.
-Beth Baranski, Markitors
Inform Customers
Blogging is a great way to make a well-informed customer. Many times people are looking for answers and turn to industry leaders to shed light on common issues that others fall on. By sharing information via blogs you can better inform customers and build a loyal and trusting customer network.
-Loren Howard, Prime Plus Mortgages: Real Estate Note Investing
Put Your Mission and Values Into Action
If you’re running a purpose-driven business, people want to see that you’re putting your mission statement into action. You can share you and your employees’ trials and the triumphs through blogging. If you think about it, blogging is simply a form of free marketing, affording you the opportunity to keep both current clients, prospective partners, and investors updated on any goings-on. With a regularly updated blog detailing progress and accomplishments, there will be little room for doubt that you’re operating your purpose-driven business according to your principles.
-Ed Stevens, Preciate
Share Vulnerable Moments
People buy from people like them. Sharing vulnerability shows your reader that you're a real person, just like them. Share your successes, but also your failures. Share when things are going well, and when things are difficult. Opening yourself up this way and giving total transparency creates trust and rapport.
-Sam Browne, HARO SEO
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