Purpose-Driven Businesses aren’t a Trend. They’re the Blueprint for 2026.

For years, “purpose” was treated like a nice-to-have. It was a brand story or a shiny badge on a website.

But that era is ending.

Young talent, talent that your organization needs, now demands more than a paycheck:

-Around 89% of Gen Z and 92% of Millennials say having a sense of purpose at work is important to their job satisfaction and well-being — and many will reject employers that don’t align with their values. PR Newswire

-Nearly 50% of Gen Z and almost as many Millennials have already turned down assignments or employers due to ethical or environmental misalignment. Forbes

-75% of Gen Z job-seekers say they wouldn’t work for companies that lack strong CSR values. MacKenzie

Purpose isn’t just feel-good.

It’s strategic.

Purpose-driven companies attract and retain the talent that will define the future workplace.

In 2026, the question won’t be whether purpose matters. It will be who led early and who is scrambling to catch up.

What does “purpose” look like inside your organization today?

~benefitcorporationsforgood.com~