Posts tagged #mission-driven
4 Keys To Connecting with Millennials

You would have had to be under a rock for the past five years to not have heard about the value of authenticity. I'm talking about authenticity as a brand and authenticity as a leader.

The reason for so much discussion is clear. Millennials, now the largest consumer group in the U.S., not only value authenticity but they demand it.

I need look no farther than at my own 20-something sons...

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