Finding Your Personal "Brand"

"All greatness of character is dependent on individuality. The man who has no other existence than that which he partakes in common with all around him, will never have any other than an existence of mediocrity."
-  James F. Cooper

Your Own Special Recipe:
It may require just a pinch, but we all have that one special ingredient added to our favorite recipe to make it unique and create a dish, beverage or dessert that stands out, different from anyone else’s. The same thing applies to us as leaders. We all have a unique individuality that differentiates us from others.

Call it your personal brand or value proposition. Maybe it is a self-effacing sense of humor. Maybe it is deep sincerity and authenticity.  Maybe it is an extra pinch of kindness. Maybe it is an undying commitment to social justice. Or maybe it is a sense of humility and compassion that creates rapport. It is our identity, that connects us to others, be it staff, customers, clients, or partners. Make that special ingredient a positive one, not a negative one and let it shine from your persona each day.