Content Writer's Heaven: 24 Hours Off the Grid
I suffer from occasional brain fog.
You know, where your best content ideas seem so long ago and far away.
Where you can't think of a concept to save your worthy soul.
Where you seek out mindless, distracting activities
How To Improve Your Content Thanks To a Few IPAs
If you've ever tried to describe the taste of an India Pale Ale (IPA), you know the descriptors vary.
Fact is, I've heard the majority of these adjectives as I'm lucky enough to live in a city where you see bumper-stickers on Priuses, Subarus and Volvos that read "Keep Portland Beered."
Which is to say locals get to choose from a ton of refreshing and ever-growing list of IPAs.
So what's this all have to do with upping your content?
Why Be Kind in a Cruel World
If you've lived in the business world for any period of time, you have seen it.
Rudeness.
Bitterness.
Downright meanness.
In fact in the ad agency world I once lived in, it was thought of as being part and parcel of the job. Whether the venom came from clients, superiors or peers, I used to hear the old phrase "you need thicker skin, son. Now let me buy you a drink."
2 Words about Creating Killer Content
Get emotional.
Or throw your content out the window.
You can’t move people to action if they have not bought in emotionally.
The corporate world knows this (think Nike, Apple and John Hancock). And so do forward-thinking nonprofits (think “One”, Charity: Water and Make-A-Wish campaigns).