Content Tom Hering Content Tom Hering

3 Palms, Mission-Driven Organizations and How They Connect

It was 95 degrees but it was a dry heat.

I had just taken a sip from a cold cerveza and glanced skyward observing the 3 palms nearby blowing gently in the breeze. After a couple of days of rest and relaxation, my mind was fully disengaged from its usual thinking about commitments, deadlines and financial obligations.

I thought to myself what stories this trio of frond producers...

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Tom Hering Tom Hering

How To Improve Your Content Thanks To a Few IPAs

If you've ever tried to describe the taste of an India Pale Ale (IPA), you know the descriptors vary.

Fact is, I've heard the majority of these adjectives as I'm lucky enough to live in a city where you see bumper-stickers on Priuses, Subarus and Volvos that read "Keep Portland Beered."

Which is to say locals get to choose from a ton of refreshing and ever-growing list of IPAs.

So what's this all have to do with upping your content?

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Tom Hering Tom Hering

2 Words about Creating Killer Content

Get emotional.

Or throw your content out the window.

You can’t move people to action if they have not bought in emotionally.

The corporate world knows this (think Nike, Apple and John Hancock). And so do forward-thinking nonprofits (think “One”, Charity: Water and Make-A-Wish campaigns).

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Tom Hering Tom Hering

How To Obliterate Fear: My Personal Mantra

It's a nasty four-letter word I detest.

But one I've learned not only to confront but actually move past. Although getting here was anything but easy.

While I always considered myself a confident person, I found myself freezing up in epic fashion at various stages in my life. Big presentations...personal relationship challenges...parenting challenges all come to mind.

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Tom Hering Tom Hering

Dangers of Isolation: Lesson from a Habitat Build Day

If you've ever doubted the idea of one being a lonely number, you most likely have never worked on a Habitat for Humanity build site.

Last week, I spent my Saturday with a dozen other volunteers finishing up two new and affordable homes in Portland's Cully District. In fact, the house I helped paint was to be occupied by its new owner and family three days later.

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