For the Greater Good - Volume 11, Issue 6
"Help us see what is there instead of what isn't.”
- Annette Bridges
Last week, I had the pleasure of engaging in conversation with the Global Wellness Institute community thanks to Renee Moorefield of Wisdom Works.
My topic: the future of business as a healing force. And here are a few of the thoughts shared during that webinar.
What if business could do more than just sustain — what if it could heal?
For small purpose-driven businesses, healing begins with how we treat people, our communities, and the planet. When wellbeing is woven into how we work — not tacked on as an extra — it transforms both culture and impact.
Yes, small businesses face real pressures: time, resources, constant change. But they also have a superpower — their humanity. They can listen more closely, act more quickly, and care more deeply. That’s where healing begins.
A business that heals doesn’t just avoid harm — it restores, reconnects, and regenerates. And purpose-driven small businesses are perfectly placed to lead this movement, showing that care and commerce can thrive together.
How is your business helping to heal the world around you?
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(Check out our free Impact Readiness Quiz to see if you might be ready to join our community.)
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We're beyond grateful for another recent testimonial from our certified BCFG community:
Since our October edition, the following has happened:
1 new business has certified
2 current BCFGs have recertified, and
12 states and 1 Canadian province now feature a BCFG certified business
Want to learn more? Check these out!
Certifed B Corp VS Certified Benefit Corporation for Good (BCFG): Which is Right for You?
If you’re a solopreneur or small business owner committed to doing good in the world, you’ve likely come across a tangle of acronyms and titles – B Corp, Benefit Corporation, Benefit Corporation for Good, People + Planet First – each offering a promise of credibility, purpose, and impact. But knowing which path to take – or whether to take one at all – can feel overwhelming. Here's information to help you decide: READ NOW
The Power of Purpose: Transforming Communities and Small Businesses for a Sustainable Future
Tom Hering discusses with Renee Moorefield, CEO of Wisdom Works on her "Thriving Leader" podcast, the pressing need for leadership that prioritizes wholeness and sustainability over mere profit. You'll hear about his journey from a career in advertising to co-founding Benefit Corporations for Good, an initiative that certifies smaller organizations to align with the triple bottom line: people, planet, and profit. The conversation explores how small businesses can emerge as forces for good, emphasizing qualities like empathy, open-mindedness, and integrity in leadership. WATCH NOW
The Business Case for Leading with Kindness
At last month's Happy Hour for Good, Linda Cohen, author and workplace consultant, had a conversation with our community about kindness and highlighted strong business reasons why it is an essential quality of any forward-thinking organization. Learn more about how kindess can transform your bottom line (think recruiting, hiring and retaining great team members). READ NOW
Highlights:
Congratulations to Pride Financialfor its certification as a Benefit Corporation for Good. We're proud to have you part of our purpose-driven community.
Upcoming Events:
November 12: Happy Hour for Good at Place to B
Info here
November 14: Nonprofit Intensive for Growing Organizations
Info here
November 19: Small Business Health Check: Your Legal and Compliance Diagnostic
Info here
CURIOUS about why your small business should become a triple bottom line company? Get a Free download of our book about the "why" and "how" of the benefit corporation.
KNOW OTHERS WHO BELIEVE IN A BETTER BUSINESS MODEL?
Do you know other people who are interested in the Triple Bottom Line of People, Planet and Profit? Conscientious leaders and businesses who believe in doing business for the greater good? Then send them this link so they can receive our eletter free every other week devoted, of course, to the greater good!
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If you're interested in seeing the companies we've certified to date, go here.
If you're interested in learning more about our certification process, go here.
If you're interested in becoming an Oregon Benefit Company, go here.