Certification as a Benefit Corporation business is what Fair Trade certification is to coffee or USDA Organic certification is to milk or LEEDs certification is to buildings. Benefit Companies and Benefit Corporations are for-profit companies certified around standards of social and environmental performance, accountability, and transparency. In an era of ‘greenwashing’ and misleading labels…Read More
OK, the jury is in. Community outreach has now been deemed one of the most powerful ways to brand and promote your product and your services. Developing relationships with organizations in your community will not only help create customer affinity but gets people to start promoting your business for you!
But the secret is not that you do outreach, but HOW you do it.Read More