Stories from the Community
1 Secret To Effectively Communicating with Your Key Stakeholders
Every leader needs to communicate effectively. Whether it's with customers, clients, partners or donors, you want to make sure you get your audience's attention. As one of my favorite ad gurus David Ogilvy is known to have said, "You can't save souls in an empty church."
But how do you really make sure that happens?
Is there a single action you can take to all but guarantee you have open ears and eyes ready for your message?
How the Curse of Cats Improves Your Communications
You have undoubtedly heard the expression before.
"Curiosity killed the cat."
Now curiosity might be a bad omen for felines.
However, it is anything but that if you're a business seeking to create high engagement in your communications...
How To Improve Your Content Thanks To a Few IPAs
"Piney...
...citrusy...
...floral...
...juniper-like...
...lemony."
If you've ever tried to describe the taste of an India Pale Ale (IPA), you know the descriptors vary.
Fact is, I've heard the majority of these adjectives as I'm lucky enough to live in a city where you see bumper-stickers on Priuses, Subarus and Volvos that read "Keep Portland Beered."
Which is to say locals get to choose from a ton of refreshing and ever-growing list of IPAs.
So what's this all have to do with upping your content?
Plain and simple, you want your words and ideas...
4 Keys To Connecting with Millennials
You would have had to be under a rock for the past five years to not have heard about the value of authenticity. I'm talking about authenticity as a brand and authenticity as a leader.
The reason for so much discussion is clear. Millennials, now the largest consumer group in the U.S., not only value authenticity but they demand it.
I need look no farther than at my own 20-something sons...