Posts tagged #davidogilvy
How To Improve Your Content Thanks To a Few IPAs

"Piney...

...citrusy...

...floral...

...juniper-like...

...lemony."

If you've ever tried to describe the taste of an India Pale Ale (IPA), you know the descriptors vary.

Fact is, I've heard the majority of these adjectives as I'm lucky enough to live in a city where you see bumper-stickers on Priuses, Subarus and Volvos that read "Keep Portland Beered."

Which is to say locals get to choose from a ton of refreshing and ever-growing list of IPAs.

So what's this all have to do with upping your content?

Plain and simple, you want your words and ideas...

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