Stories from the Community
What Our First 15 Oregon Certified Benefit Companies Have in Common
They are more alike than different. Even in such contrasting industries as legal services, wine-making, and women’s apparel, these twelve companies all share the same soul. That is, they are firm believers and practitioners of the…
Why a Well-Known Brewpub Changed from Being a Nonprofit to Oregon Benefit Company
When you add delicious craft beer and social impact together, you get one purpose-driven brewpub.
I’m talking about Ex Novo which was founded by Joel Gregory. He happens to be a busy beer professional right now as he…
How a Homeless Army Vet Taught Me the Ultimate Content Lesson on Easter
Coming up with a great story idea or content for a blog post ain't easy.
So when I'm desperate for inspiration, which is more times than not, I go to my usual sources. Doing Google searches on a particular topic, reading quotes from the content sages and visiting my favorite IPA emporium all have helped me become a bit more inspired.
But this past Easter, I was reminded of how such angst about content is so unnecessary thanks to a US Army Ranger veteran I met underneath the west end of the Hawthorne Bridge in Portland, OR.
How To Measure What Matters (Lesson from a Habitat Build)
It strikes a resounding chord in me.
And I bet I'm not alone.
Your product can only be improved and optimized when you measure what matters.
It's a point that was brought home to me a few weekends ago...
Now Even Investment Firm BlackRock Favors the Philosophy of Benefit Corporations
The movement is growing. It started as a grassroots effort with small and mid-size companies, but this business model of contributing to the greater good is catching on with more influential supporters including, yes, Corporate America.
Last week, a New York Times article reported that “Laurence D. Fink, founder and chief executive of the investment firm BlackRock, is going to inform business leaders that their companies need to do more than make profits — they need to contribute to society as well if they want to receive the support and backing of BlackRock.”
Yes, you read that correctly...