They are more alike than different. Even in such contrasting industries as legal services, wine-making, and women’s apparel, these twelve companies all share the same soul. That is, they are firm believers and practitioners of the…Read More
Coming up with a great story idea or content for a blog post ain't easy.
So when I'm desperate for inspiration, which is more times than not, I go to my usual sources. Doing Google searches on a particular topic, reading quotes from the content sages and visiting my favorite IPA emporium all have helped me become a bit more inspired.
But this past Easter, I was reminded of how such angst about content is so unnecessary thanks to a US Army Ranger veteran I met underneath the west end of the Hawthorne Bridge in Portland, OR.Read More
It strikes a resounding chord in me.
And I bet I'm not alone.
Your product can only be improved and optimized when you measure what matters.
It's a point that was brought home to me a few weekends ago...Read More
The movement is growing. It started as a grassroots effort with small and mid-size companies, but this business model of contributing to the greater good is catching on with more influential supporters including, yes, Corporate America.
Last week, a New York Times article reported that “Laurence D. Fink, founder and chief executive of the investment firm BlackRock, is going to inform business leaders that their companies need to do more than make profits — they need to contribute to society as well if they want to receive the support and backing of BlackRock.”
Yes, you read that correctly...Read More