What Our First 12 Oregon Certified Benefit Companies Have in Common
They are more alike than different. Even in such contrasting industries as legal services, wine-making, and women’s apparel, these twelve companies all share the same soul. That is, they are firm believers and practitioners of the Triple Bottom Line of People, Planet and Profit.
Now the key operative word here is “practitioners.” That is, they walk the talk of “making a material positive impact on society and the environment, taken as a whole, from the business and operations of the company."
In other words, they consider not just making a profit but how their business affects each of their stakeholders and their respective communities. As brand guru David Aaker says:
“It’s easy to get caught up in a focus on financials, but employees and customers are increasingly attracted to brands and firms that have a higher purpose. It makes a difference.”
As we like to say, they’re making a difference while making a profit.
During their certification evaluation, we talked with them about the good, bad and the ugly when it comes to being a certified benefit corporation. And without exception, each of the 12 were open to our suggestions in improving their commitment to being a force for good. As one of them told us in a recent customer survey:
“I've always believed business and community should grow together. For me, if I am to own a business, it must have purpose beyond profit. Becoming an Oregon Benefit Company solidifies those goals but also presents to the public what my company and I stand for.”
So if any of this resonates with you, here’s a suggestion. Watch our two-minute video. It will take a deeper dive on the “why” for the certified benefit corporation. You’ll understand why we call it soul food for your business.