It’s getting harder and harder to clearly differentiate your brand these days. And it’s not hard to believe given that the average consumer is exposed to anywhere between 4,000 and 10,000 ad messages a day! We remember not long ago when we quoted to prospects that the number was closer to 500.Read More
Certification as a Benefit Corporation business is what Fair Trade certification is to coffee or USDA Organic certification is to milk or LEEDs certification is to buildings. Benefit Companies and Benefit Corporations are for-profit companies certified around standards of social and environmental performance, accountability, and transparency. In an era of ‘greenwashing’ and misleading labels…Read More
A year ago this week, my business partner and I introduced our book Putting Soul Into Business: How the Benefit Corporation is Transforming American Business for Good. It tells the story of the benefit corporation movement and all the reasons it’s not only right for business but it’s right for the times we live in.
They are more alike than different. Even in such contrasting industries as legal services, wine-making, and women’s apparel, these twelve companies all share the same soul. That is, they are firm believers and practitioners of the…Read More
“I graduated law school in 2009. After graduating in the recession and facing a variety of hardships (and bar exams), I became a lawyer in 2017. Here I was finally a lawyer after years of doing other things: marketing and branding, real estate, nonprofit work, conflict resolution/mediation, restaurant work, law firm work, etc. (all legal activity I promise).
Since I was young, I’ve always been…Read More
I’ve been around. And I have many chapters in my life to prove it.
An executive at several major healthcare organizations, an ED at a nonprofit agency, a lead strategist at a branding agency, a coach and a consultant for many local and national government agencies, and an entrepreneur launching two start-up companies.
AIong the way, I’ve worked in a multitude of capacities, partnering with…Read More
There is no magic formula for a startup. But in today’s world, it is not just about focusing on the bottom line – generating revenue and managing expenses. Customers in 2018 make choices not solely on the cost and quality of a product or service, but whether the company itself is doing good.Read More
You know your business stands for something special in the world as a benefit corporation.
But do your key stakeholders? Your partners, customers and clients?
Do they understand your plan to make a difference...to help create an equitable world?Read More
Coming up with a great story idea or content for a blog post ain't easy.
So when I'm desperate for inspiration, which is more times than not, I go to my usual sources. Doing Google searches on a particular topic, reading quotes from the content sages and visiting my favorite IPA emporium all have helped me become a bit more inspired.
But this past Easter, I was reminded of how such angst about content is so unnecessary thanks to a US Army Ranger veteran I met underneath the west end of the Hawthorne Bridge in Portland, OR.Read More