It’s getting harder and harder to clearly differentiate your brand these days. And it’s not hard to believe given that the average consumer is exposed to anywhere between 4,000 and 10,000 ad messages a day! We remember not long ago when we quoted to prospects that the number was closer to 500.Read More
As I begin my second year as an evangelist for the Triple Bottom Line movement, I need to clear my conscience. You see, I have not always been the greatest example of People, Planet and Profit. And I hate admitting that because I do believe you lead by example.
But my story needs to be told.
Seven years ago…Read More
Dreamers, visionaries, and out-of-the-box thinkers. These descriptive words aren’t just for bigger-than-life leaders and inventors. These words can describe each one of us. We all have the potential to dream and create.Read More
Let’s say you create hand-crafted, certified vegan shake blends. They’re dairy-free, soy-free and gluten-free. Oh, yes, they also taste delicious according to the fans of said vegan shake blends. But then you also decide you want to mix in social and environmental impact.
Well that’s what has happened with David Cascadden, founder of Left Coast Raw in Bend, Oregon.Read More
“I graduated law school in 2009. After graduating in the recession and facing a variety of hardships (and bar exams), I became a lawyer in 2017. Here I was finally a lawyer after years of doing other things: marketing and branding, real estate, nonprofit work, conflict resolution/mediation, restaurant work, law firm work, etc. (all legal activity I promise).
Since I was young, I’ve always been…Read More
It strikes a resounding chord in me.
And I bet I'm not alone.
Your product can only be improved and optimized when you measure what matters.
It's a point that was brought home to me a few weekends ago...Read More