If you’re a tech company, you’re out to create a better product. It makes no difference what space you’re in, you know the key to succeeding via market share and profitability comes from what you produce and market.

But that idea is being challenged. Because today’s customers and prospects want to see, in fact many are demanding, that the lifeblood of a company goes beyond the product it offers. They want to see that a company is also doing some good (if not a lot of good) in the process.

Which brings us to the triple bottom line of People, Planet and Profit.

What is one example you can share about how honesty in leadership paid off in your purpose-driven company?

To help leaders understand the benefits of honesty in business, we asked business professionals and leaders this question for their best insights. From creating new opportunities to building trust, there are several examples that may help you nurture more honesty in your purpose-driven organization.

Here are eight examples of honesty in leadership:

It hits us every time a new Benefit Corporation for Good (BCFG) business is certified. This week marks the 66th company joining our community – bringing unbridled passion and commitment by a small business promising to do better in the world in which it operates. This dedication is what is leading the small business movement toward improving our communities and our planet.

But what may be even more important is that a community with a shared mission helps meet a fundamental human need as discussed in the Harvard Business Review article below. And that need has to do with our craving for a sense of connectedness, belonging, meaning and mission, "particularly when performing our work." In Daniel Pink's Drive, the author states that "making progress towards a shared mission is the most motivating force a professional can feel. Communities deliver these benefits, creating a sense of shared accountability and a set of values while preserving individual autonomy."

It's our feeling that this "shared mission and accountability" is what the Benefit Corporations for Good family is all about. And it's why in the coming weeks and months, you'll see expanded ways for our certified businesses to connect with each other and create even stronger engagement toward improving our communities and our planet.

How can purpose-driven leaders keep their cool when leading in tense times?

To help you stay calm in the face of challenging moments in the workplace, we asked business leaders and CEOs this question for their best advice. From making time for yourself to keeping the situation in perspective, there are several suggestions that may help leaders approach tense situations with grace.

You can’t ignore the obvious about a high-energy CPA like Heather Zeitzwolfe. She really does know her numbers. Which brought her to believing that a triple bottom line of People, Planet and Profit is a lot better for her business and her world.

As a certified Benefit Corporation for Good, Heather and her company Zeitwolfe Accounting are committed to doing good for her community and her planet. In fact, as creator and host of the popular podcast “Get the Balance Right,” Heather’s mission is…

What makes your purpose-driven small business different from competitors?

To help small businesses set themselves apart, we asked entrepreneurs and business leaders this question for their best insights. From serving your target market to integrating your values into service, there are several examples that differentiate a business and can help you find greater success.

Here are 12 strategies for competitive differentiation:

What is one tip to consider when determining if a purpose-driven startup is a good investment or not?

To help investors decide if investing in a startup with aspirations to serve others is a valuable decision, we asked experienced startup leaders and investors this question for their best advice. From knowing their story to being passionate about the startup…

How can you be more mindful during the workday?

To help business professionals live their daily lives with more intention, we asked small business owners and CEOs this question for their best advice. From taking a break from your desk to getting your body moving, there are several actionable tips that may help you cultivate a mindful workday for years to come.

When Jennifer Leonard and her husband Joshua Fidelman chose to become a certified Oregon Benefit Company, their focus was on one thing: the Triple Bottom Line of People, Planet and Profit. Their heavenly parcel of the land in Oregon wine country is all about respect and environmental sustainability for the planet. So they have created an inviting and restful homestead and retreat called “Planet to People,” where you can spend the weekend learning about permaculture and healthy eating while enjoying Oregon wine from vineyards within walking distance

Their passion in being a sustainable and eco-friendly business…

Designing a useful product is one thing. But designing a useful product that also lessens negative environment impact is quite another.

Enter Thriving Design gardening products. Sustainability is at the very heart of the business. And it’s been a key part in helping the company grow even through pandemic times.

As a registered and certified Benefit Corporation for Good, Thriving Design and its leaders Jason and Morgan Rider are committed so standing up for environmental and human rights.