The Greater Good - Volume 3, Issue 6

“We believe that companies have a responsibility to use their power and influence to advance the wider common good."
-Ben Cohen & Jerry Greenfield

If you're anything like us, you like to be inspired and find hope whenever possible. And nothing sparks us more than the activities we hear about from our own family of certified Benefit Corporations for Good.

We recently heard about the garden products manufacturer working with the sustainable wine country retreat. Each doing good for the planet while doing good for their businesses. Then there's the digital marketing agency working with the purpose-driven real estate broker. And there's the local wine bar seeking legal advice from one of our triple bottom line legal firms.

There is strength in shared values. It’s good for business and for our communities. This is the power of Benefit Corporations -- leveraging and sharing time, energy, material resources, and social connections. Supporting one another and together advancing the wider common good around the environment or social justice as Ben and Jerry talk about above.

This is how you change the world, one small business at a time.

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Are you a BIPOC business? Helping create an inclusive and welcoming community is the highest priority for us. Because the benefit corporation is a model that embraces ALL people (as well as planet). To further this cause, we are now offering 15% off our certification fee to become a Benefit Corporation for Good to all BIPOC businesses. Just reach out to us.

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Now about this issue of The Greater Good.

First of all, you can read about 9 advantages you get as a benefit corporation where making a difference while making a profit is the order of the day.

Secondly, you'll find out how to be more mindful throughout your day from 11 thought leaders.

Finally, you can discover 11 ways to determine when a purpose-driven start-up is a good investment.

9 Advantages of Becoming a Benefit Corporation There are many advantages to becoming a certified Benefit Corporation, including doing good for people and the planet. While there is no requirement to be certified to do good for the planet, being a certified Benefit Corporation could provide perks that you may not have ever had access to on your own.So what are some of these perks? Click below as nine thought leaders give their insights about what they see as the advantages of being a Benefit Corporation. Read Now

11 Small Business Leaders Weigh in on the Workday How can you be more mindful during the workday? To help business professionals live their daily lives with more intention, we asked small business owners and CEOs this question for their best advice. From taking a break from your desk to getting your body moving, there are several actionable tips that may help you cultivate a mindful workday for years to come. Read on for the 11 ways to practice mindfulness as you work: Read Now

11 Ways To Determine When a Purpose-Driven Startups is a Good Investment What is one tip to consider when determining if a purpose-driven startup is a good investment or not? To help investors decide if investing in a startup with aspirations to serve others is a valuable decision, we asked experienced startup leaders and investors this question for their best advice. From knowing their story to being passionate about the startup, there are several considerations that may help you in your investment decision for future ventures. Read Now

HIGHLIGHTS
Congrats to our latest certified Benefit Corporation for Good and first business from Canada to become part of our family of "doing good" businesses. Here's Glen Sanders, one of the 3 principals who founded FireWise Consulting, headquartered in Shawnigan Lake, British Columbia. Well done Glen and team!

And cheers to the more than 16 recertified businesses (more in the queue). To view all recertified Benefit Corporations for Good, go here and click on the "recertified" button to see all the good this community is doing in the world.

EVENTS

August 14: Food as Medicine for You and the Planet
Info here.

August 17: A Story of Resilience for Small Biz Owners
Info here.

August 18: Employee or Independent Contractor? It Matters
Info here.

August 24: Small Business Formation and Overview
Info here.


KNOW OTHERS WHO BELIEVE IN A BETTER BUSINESS MODEL?

Do you know other people who are interested in the Triple Bottom Line of People, Planet and Profit? Leaders and businesses who believe in doing business for the greater good? Then send them this link so they can receive our eletter free every other week devoted, of course, to the greater good!
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If you're interested in seeing the companies we've certified to date, go here.

If you're interested in learning more about our certification process, go here.
If you're interested in becoming an Oregon Benefit Company, go here.