Home is Where the Heart Is: Families Reinvented
Ah, the holiday season…a time to reconnect, catch up and celebrate holiday cheer. It’s also about getting together and sharing food, drink and good talk with family. But the definition of family has evolved and represents more than just the traditional nuclear family or blood relatives. Today, families come in all shapes and sizes. Family can mean shared love and kindness with folks that have common values, beliefs, and experiences, not just DNA. And hopefully unconditional non-judgmental support too!
The "Power Tool" of Branding
OK, the jury is in. Community outreach has now been deemed one of the most powerful ways to brand and promote your program and your services. Developing relationships with organizations in your community will not only help create customer affinity but gets people to start promoting your business for you!
But the secret is not that you do outreach, but HOW you do it.
The Dangers of Status Quo: How Organizations Become Extinct
If you worked in ad agencies during your career (as I have), you quickly learn about being different.
Building a brand, developing a strategy, creating an ad is ALWAYS about differentiating.
Doing things as usual is almost never a good idea.
So why is it we see so many businesses and organizations not clearly setting themselves apart in the "how" or "why" they do what they do?
How an Evolved Organization Bares Its Soul To the World
You know your organization stands for something special in the world.
But do your stakeholders?
Do they know about your plan for a better product and better world? Can they feel the passion that fuels your fire which is making the planet a better place to live?
If you're uncertain about that, I have one word for you:
The One Powerful Trait Every Conscientious Leader Possesses
If you asked me to define a Conscientious Leader in one word, I look to Steve Prefontaine. While the great American distance runner from the University of Oregon left this world over four decades ago, he lived and breathed the most important trait of what we see in today's evolved leaders.
In a word: grit.
It was the heart and soul of Pre.
How Grand Central Station's Black Spot Improves Your Content
You make your content sticky when you use the power of curiosity. It is a subject we discuss here often. And on my recent trip to NYC, it was yet again underscored while standing in the center of Grand Central Station.
Here's the story...
My youngest son lives in Norwalk about an hour north of the city. He, my oldest son and I rode the train in on Saturday morning to celebrate a birthday weekend.
Why NYC's Oldest Bar Is a Content Writer's Dream
Picture Abe Lincoln. Babe Ruth. Teddy Roosevelt. John Lennon.
Can you imagine their conversations over a beer or three? The heated discussions about politics? The talk about America's favorite pastime? The words about Dylan, the Stones and McCartney?
Well, these icons at one time patronized the Irish establishment pictured above (circa 1937).
Why the Conscientious Leader Loves the Electric Bike
Never ever underestimate the power of curiosity.
I was reminded of this last weekend as my oldest son Cam and I visited my youngest son in Connecticut for his birthday. Ross works for Cannondale, one of the premiere bicycle manufacturers in the world. He took us on a tour of his very cool corporate HQ and showed us the latest and greatest in the cycling world.
Touring, mountain, hybrid---pick a style of bike and you will find it inside the Cannondale labs,