When Mindful Proteins decided to become an Oregon Benefit Company, they knew that a Triple Bottom Line approach to their wellness business was non-negotiable. You see, the company’s co-founders believe their brand should not only encourage their customers to pursue a more mindful life centered on wellness and balance. But those same principles must be applied to their community and planet as well.

Recently they felt the time was right to certify their beliefs and practices of serving People, Planet and Profit through Benefit Corporations for Good.

The Oregon Benefit Company was introduced in January 2014. Yet very few state businesses know about it or the simple steps required to become one. In fact, Oregon lists over 320,000 businesses today but only 1800 of them, or less than .5%, have chosen to become one.

How can this be, you ask?

On the podcast “Authenticity Matters,” we discuss how organizations can authentically benefit people and the planet while still managing to pursue a profitable outcome

Early in 2019, founder Nathan Gustafson launched GiveMore to help businesses and people donate more to worthy causes. His company does this by providing tools and services that enable charitable giving, matching donations, and the socialization of causes

As a certified Benefit Corporation for Good, he believes and practices the Triple Bottom Line of People, Planet and Profit.

You would have had to be under a rock for the past five years to not have heard about the value of authenticity. I’m talking about authenticity as a brand and authenticity as a leader.

Fact is, it’s something we see in the conscientious leaders of the benefit corporations we certify.

The reason for so much discussion is clear.

Finding great growing conditions, harvesting the right grapes and guiding the overseeing it all with the artistry of a seasoned winemaker usually gets a winery noticed. But in the case of Archer Vineyard, the winery went a step beyond.

Not long ago, it became a certified Benefit Corporation for Good…