Stories from the Community
11 Tips for Writing a Business Purpose Statement
Give one tip for writing a business purpose statement?
To help you write your business purpose statement, we asked our community and other purpose-driven business leaders this question for their best ideas. From making the writing a team effort to laying out and humanizing your message with clarity, there are several ideas that may help you craft a business purpose statement that truly represents the objectives of your business venture.
Here are 11 tips for writing a business purpose statement:
The Greater Good - Volume 4, Issue 4
With Earth Week here, it's more important than ever to realize how much impact your small business can have on the environment. From adopting a reduce, reuse, recycle practice to developing simple policies for your business to advocating for environmental change in your cities and states, you can make a huge difference in the livability of our planet.
12 Easy Ways To Make An Impact On The World
11 Essential Tips for Leaders to Build a Purpose-Driven Business
What is one essential tip for leaders to build a purpose-driven business?
To help leaders with building a purpose-driven business, we asked purpose-driven leaders and business owners this question for their best tips. From researching mission statements to identifying your “why", there are several tips and examples that may help you build a more purpose-driven business.
Here are 11 tips to build a purpose-driven business:
15 Important Traits for a Small Business Leader
15 Important Traits for a Small Business Leader
What is the most important trait for a small business leader?
To help you with recognizing the necessary traits to become successful in your business, we asked our community of small business leaders this question for their best insights. From being respectful to remaining flexible, there are several traits that may help you thrive as a leader in your small business.
Here are 14 traits for successful small business leaders:
Why a Women-Owned Advisory Firm Defined Its Purpose with the Triple Bottom Line
As a sustainability advisory firm, Thinking Beyond Business knew its mission could be summed up with 3 words: triple bottom line. The firm's leaders wanted to help entrepreneurs, small and medium-sized company leaders understand, commit, and incorporate best practices of sustainability into their business model.
Their belief is simple: with the proper mindset and the right tools, every company, no matter its size, can contribute to solving the world’s biggest problems while at the same time generating profits and new business opportunities.
Why a PDX Property Mgmt Firm Made Its Bottom Line a Triple Bottom Line
As a property management firm, Peace By Lease is a purpose-driven business. It’s not something you see often in the real estate world but the firm’s mission is to do good for people and planet just as much as it is to do good for tenants and property owners.
By electing to become an Oregon Benefit Company and certified Benefit Corporation for Good (BCFG), Peace By Lease has trumpeted to all its stakeholders the firm’s intent and practice to social and environmental impact.
The Greater Good - Volume 1, Issue 4
Never has the need been greater for conscientious leaders in the world. From Wall Street to Main Street, people are seeking out the businesses of these uncommon leaders. To talk with them about their practices and products. To talk about them with their friends and neighbors. To promote and recommend them to their colleagues and community members.
Today, you'll find many leaders worthy of such attention in small businesses. Small businesses whose focus is not solely on the bottom line but rather on a more holistic view where their business operations positvely impact their team members, their communities and their planet.
10 Examples Of Good Work Ethic In Purpose-Driven Businesses
How do you define a good work ethic in a purpose-driven business, and share an example?
To help you define what a good work ethic in a purpose-driven business looks like, we asked business leaders this question for their best insights. From putting mission before mod to being responsible for outcomes, there are several definitions and examples of good work ethic in a purpose-driven business.
Here are ten examples of good work ethic in purpose-driven businesses:
How a Mission-Driven Firm Supporting Dramatists Earned its Curtain Call
Planet and Profit as public benefit corporation in New York City.
DG Copyright Management or DG©M is a purpose-driven business. It believes in doing work that makes a difference in the world. And it’s the very reason why this estate planning consultancy and intellectual property management organization chose to adopt a triple bottom line of People, Planet and Profit.
As a certified Benefit Corporation for Good, DG©M is committed to social and environmental impact. It joins a family of businesses from 5 states and 1 Canadian province whose values are aligned in creating a better business, a better community and a better planet.
We recently interviewed Debra Murad, executive director of DG©M about becoming a certified Benefit Corporation for Good. Here’s what she had to say about it, her firm’s motivation for doing it and why it’s helping DG©M take a leading role in working with dramatists and their works.
12 Benefits of Blogging for Your Purpose-Driven Business
What is one benefit of blogging for your purpose-driven business?
To help you understand the benefits of blogging for a purpose-driven business, we asked writers and business leaders this question for their insights. From generating SEO benefits to sharing vulnerable moments, there are several benefits to blogging for a purpose-driven business.
Here are twelve benefits of blogging in a purpose-driven business:
The Greater Good - Volume 3, Issue 10
How Your Tech Company Benefits from Becoming a Triple Bottom Line Company
If you’re a tech company, you’re out to create a better product. It makes no difference what space you’re in, you know the key to succeeding via market share and profitability comes from what you produce and market.
But that idea is being challenged. Because today’s customers and prospects want to see, in fact many are demanding, that the lifeblood of a company goes beyond the product it offers. They want to see that a company is also doing some good (if not a lot of good) in the process.
Which brings us to the triple bottom line of People, Planet and Profit.
8 Examples of Honesty in Leadership
What is one example you can share about how honesty in leadership paid off in your purpose-driven company?
To help leaders understand the benefits of honesty in business, we asked business professionals and leaders this question for their best insights. From creating new opportunities to building trust, there are several examples that may help you nurture more honesty in your purpose-driven organization.
Here are eight examples of honesty in leadership:
8 Ways To Boost Your Imagination and Build a Culture of Creativity
What does it mean to be creative? Are you known for your out of the box thinking? Can we learn to be more creative as leaders?
Today, creativity is needed more than ever as we take on workplace and societal challenges., but leaders that come up with innovations may not necessarily describe themselves as creative.
The Great Good - Volume 3, Issue 9
It hits us every time a new Benefit Corporation for Good (BCFG) business is certified. This week marks the 66th company joining our community – bringing unbridled passion and commitment by a small business promising to do better in the world in which it operates. This dedication is what is leading the small business movement toward improving our communities and our planet.
The Greater Good - Volume 3, Issue 8
But what may be even more important is that a community with a shared mission helps meet a fundamental human need as discussed in the Harvard Business Review article below. And that need has to do with our craving for a sense of connectedness, belonging, meaning and mission, "particularly when performing our work." In Daniel Pink's Drive, the author states that "making progress towards a shared mission is the most motivating force a professional can feel. Communities deliver these benefits, creating a sense of shared accountability and a set of values while preserving individual autonomy."
It's our feeling that this "shared mission and accountability" is what the Benefit Corporations for Good family is all about. And it's why in the coming weeks and months, you'll see expanded ways for our certified businesses to connect with each other and create even stronger engagement toward improving our communities and our planet.