Stories from the Community

11 Reasons To Build a Purpose-Driven Business Now
Tom Hering Tom Hering

11 Reasons To Build a Purpose-Driven Business Now

What is the single best reason to become a purpose-driven business?

To help you become acknowledge the benefits of building a purpose-driven business, we asked purpose-driven business leaders and CEOs this question for their best insights. From attracting top talent to becoming more problem-resistant, there are several reasons why you should build a purpose-driven business now.


Here are 11 reasons why these leaders recommend you build a purpose-driven business…

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12 Tips to Improve Green Practices at The Office
Tom Hering Tom Hering

12 Tips to Improve Green Practices at The Office

What is the single best tip to help boost environmental impact for a small business?

To help small businesses boost their environmental impact, we asked environmental experts and business leaders this question for their best tips. From focusing on energy efficiency to not neglecting small and local environmental changes, there are several tips that may help small businesses take the best steps to improve green practices at the office.

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How To Craft an Annual Benefit Report for Your Benefit Corporation
Tom Hering Tom Hering

How To Craft an Annual Benefit Report for Your Benefit Corporation

One of the three requirements in becoming a benefit corporation is to create and distribute an annual benefit report to your stakeholders.

The State of Oregon’s statute regarding benefit companies states that the report must:

  • Identify the business’s actions and methods used to provide a general or specific public benefit

  • Identify any circumstances that hindered or prevented a benefit, and

  • Identify how well the benefit company met or exceeded the third party standard

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The Greater Good - Volume 4, Issue 5
Tom Hering Tom Hering

The Greater Good - Volume 4, Issue 5

As a community, you'll find our businesses all strong believers and practitioners of a diverse, equitable and inclusive workplace. In fact, it is one of the 8 standards they must meet to become a certified Benefit Corporation for Good.

But more than that, the leaders of these purpose-driven businesses realize that embracing DEI (Diversity/Equity/Inclusion) is not only the right thing to do, it is the right thing to do to grow their businesses. Consider these recent research findings:

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How an Oregon Startup Is Putting Soul into the Tech World
Tom Hering Tom Hering

How an Oregon Startup Is Putting Soul into the Tech World

From the get-go, the leadership team of the Signalmash brand at Mash Technologies asked themselves a simple question: “What does it mean to be a responsible tech company today?”

They found their answer with 3 simple words: People, Planet, Profit and the pillars of a benefit corporation.

Taking a triple bottom line approach to business made it easy to answer the hard questions of building a tech organization. If the action the company was evaluating didn’t also positively impact people and planet, the answer was a simple “no.”

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11 Tips for Writing a Business Purpose Statement
Tom Hering Tom Hering

11 Tips for Writing a Business Purpose Statement

Give one tip for writing a business purpose statement?

To help you write your business purpose statement, we asked our community and other purpose-driven business leaders this question for their best ideas. From making the writing a team effort to laying out and humanizing your message with clarity, there are several ideas that may help you craft a business purpose statement that truly represents the objectives of your business venture.

Here are 11 tips for writing a business purpose statement:

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The Greater Good - Volume 4, Issue 4
Tom Hering Tom Hering

The Greater Good - Volume 4, Issue 4

With Earth Week here, it's more important than ever to realize how much impact your small business can have on the environment. From adopting a reduce, reuse, recycle practice to developing simple policies for your business to advocating for environmental change in your cities and states, you can make a huge difference in the livability of our planet.

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11 Essential Tips for Leaders to Build a Purpose-Driven Business
Tom Hering Tom Hering

11 Essential Tips for Leaders to Build a Purpose-Driven Business

What is one essential tip for leaders to build a purpose-driven business?

To help leaders with building a purpose-driven business, we asked purpose-driven leaders and business owners this question for their best tips. From researching mission statements to identifying your “why", there are several tips and examples that may help you build a more purpose-driven business.


Here are 11 tips to build a purpose-driven business:

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15 Important Traits for a Small Business Leader
Tom Hering Tom Hering

15 Important Traits for a Small Business Leader

15 Important Traits for a Small Business Leader

What is the most important trait for a small business leader?

To help you with recognizing the necessary traits to become successful in your business, we asked our community of small business leaders this question for their best insights. From being respectful to remaining flexible, there are several traits that may help you thrive as a leader in your small business.

Here are 14 traits for successful small business leaders:

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Why a Women-Owned Advisory Firm Defined Its Purpose with the Triple Bottom Line
Tom Hering Tom Hering

Why a Women-Owned Advisory Firm Defined Its Purpose with the Triple Bottom Line

As a sustainability advisory firm, Thinking Beyond Business knew its mission could be summed up with 3 words: triple bottom line. The firm's leaders wanted to help entrepreneurs, small and medium-sized company leaders understand, commit, and incorporate best practices of sustainability into their business model.

Their belief is simple: with the proper mindset and the right tools, every company, no matter its size, can contribute to solving the world’s biggest problems while at the same time generating profits and new business opportunities.

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 Why a PDX Property Mgmt Firm Made Its Bottom Line a Triple Bottom Line
Tom Hering Tom Hering

Why a PDX Property Mgmt Firm Made Its Bottom Line a Triple Bottom Line

As a property management firm, Peace By Lease is a purpose-driven business. It’s not something you see often in the real estate world but the firm’s mission is to do good for people and planet just as much as it is to do good for tenants and property owners.

By electing to become an Oregon Benefit Company and certified Benefit Corporation for Good (BCFG), Peace By Lease has trumpeted to all its stakeholders the firm’s intent and practice to social and environmental impact.

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The Greater Good - Volume 1, Issue 4
Tom Hering Tom Hering

The Greater Good - Volume 1, Issue 4

Never has the need been greater for conscientious leaders in the world. From Wall Street to Main Street, people are seeking out the businesses of these uncommon leaders. To talk with them about their practices and products. To talk about them with their friends and neighbors. To promote and recommend them to their colleagues and community members.

Today, you'll find many leaders worthy of such attention in small businesses. Small businesses whose focus is not solely on the bottom line but rather on a more holistic view where their business operations positvely impact their team members, their communities and their planet.

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10 Examples Of Good Work Ethic In Purpose-Driven Businesses
Tom Hering Tom Hering

10 Examples Of Good Work Ethic In Purpose-Driven Businesses

How do you define a good work ethic in a purpose-driven business, and share an example?

To help you define what a good work ethic in a purpose-driven business looks like, we asked business leaders this question for their best insights. From putting mission before mod to being responsible for outcomes, there are several definitions and examples of good work ethic in a purpose-driven business.

Here are ten examples of good work ethic in purpose-driven businesses:

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How a Mission-Driven Firm Supporting Dramatists Earned its Curtain Call
Tom Hering Tom Hering

How a Mission-Driven Firm Supporting Dramatists Earned its Curtain Call

Planet and Profit as public benefit corporation in New York City.

DG Copyright Management or DG©M is a purpose-driven business. It believes in doing work that makes a difference in the world. And it’s the very reason why this estate planning consultancy and intellectual property management organization chose to adopt a triple bottom line of People, Planet and Profit.

As a certified Benefit Corporation for Good, DG©M is committed to social and environmental impact. It joins a family of businesses from 5 states and 1 Canadian province whose values are aligned in creating a better business, a better community and a better planet.

We recently interviewed Debra Murad, executive director of DG©M about becoming a certified Benefit Corporation for Good. Here’s what she had to say about it, her firm’s motivation for doing it and why it’s helping DG©M take a leading role in working with dramatists and their works.

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12 Benefits of Blogging for Your Purpose-Driven Business
Tom Hering Tom Hering

12 Benefits of Blogging for Your Purpose-Driven Business

What is one benefit of blogging for your purpose-driven business?

To help you understand the benefits of blogging for a purpose-driven business, we asked writers and business leaders this question for their insights. From generating SEO benefits to sharing vulnerable moments, there are several benefits to blogging for a purpose-driven business.

Here are twelve benefits of blogging in a purpose-driven business:

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