For the Greater Good: Volume 7, Issue 7
“Water can be still or raging but it always finds a way.'”
- Unknown
Most small business leaders have values.
Not as many can explain exactly how those values show up on a regular Tuesday afternoon.
That's one of the things I hear most from founders who've gone through benefit corporation certification.
The process pushes you past “we care about our community” and into something you can actually demonstrate.
Something you can point to.
Not just what you believe. How you operate.
That clarity is worth more than most people expect.
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(Wondering if you're a fit for our purpose-driven community? Our free Values Alignment Assessment gives you a clear answer in minutes.)
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AI and Impact: A Quarterly Conversation - August 5th
As AI reshapes how small businesses operate, market, and make decisions, one question matters more than ever: how do you prove your business is doing what it says it's doing? We've brought together a panel of three outstanding AI specialists to explore how purpose-driven companies can use AI thoughtfully — without losing the transparency, accountability, and trust that certification and community are built on! Learn more about our August 5th AI & Impact webinar.
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Updated BCFG YouTube Channel
We've refreshed the BCFG YouTube channel with short, punchy videos tackling the real challenges small business leaders are facing today. Bite-sized insight, no fluff.
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What Benefit Corporation Certification Means (1-Minute Video)
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Since our June edition, the following has happened:
1 new business has certified
3 current BCFGs have recertified, and
13 states and 1 Canadian province now feature a BCFG certified business
Want to learn more? Check these out!
What Does It Mean To Build a Business that Aligns with Your Values
Two outstanding marketing leaders talk about how to market with clarity, confidence, and purpose. Join marketing leaders Kim Allchurch Flick, founder of Mighty Measure and Jen McFarland, founder of Women Conquer Business, in a discussion focused on helping women solopreneurs market their businesses as well as AI, navigating challenging economic times, and why trust and authentic connection matter more than ever. LISTEN NOW
Making a Better World: Interview with BCFG Co-Founder Tom Hering
Elin Barton, founder and CEO of Riveo Creative, joins Tom to explore his journey from copywriter and creative director to brand strategist and champion of purpose-driven business. Along the way, Tom unpacks what benefit corporations are, how they differ from B Corp certification, and why more accessible certification options can empower small businesses to create meaningful impact without unnecessary barriers. WATCH NOW
12-Question, 2-Minute Quiz for Purpose-Driven Leaders?
Our 12-question quiz for small business leaders has been updated and now delivers more robust instant feedback. It's a great starting point for any purpose-driven leader — and a perfect thing to pass along! If you know peers or friends who might benefit from connecting with our community, please share the link. Growing this movement starts with you. TAKE QUIZ NOW
Highlights:
Congratulations to Q Consul LLC for joining the BCFG community. Here is founder Karen Michael with her certificate. Well done Karen!
Also, congratulations to Henkels Law for its recertification as Benefit Corporations for Good. We're proud to have you part of our purpose-driven community.
Upcoming Events:
July 23: Movement Mixers - CPG Industry Meet Up
Info here
August 4: Community Organization Roundtable: Ask a Lawyer (Online)
Info here
August 5: AI & the Purpose-Driven Business (Online)
Info here
CURIOUS about why your small business should become a triple bottom line company? Free download of our book about the “why” and “how” for the benefit corporation.
KNOW OTHERS WHO BELIEVE IN A BETTER BUSINESS MODEL?
Do you know other people who are interested in the Triple Bottom Line of People, Planet and Profit? Conscientious leaders and businesses who believe in doing business for the greater good? Then send them this link so they can receive our eletter free every other week devoted, of course, to the greater good!
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If you're interested in seeing the companies we've certified to date, go here.
If you're interested in learning more about our certification process, go here.
If you're interested in becoming an Oregon Benefit Company, go here.