We visited during the dry season, but that didn’t stop a few rain showers. But this is Costa Rica and it is an emerald world with frogs, butterflies, sloths, volcanoes and monkeys that enchant. This, of course, isn’t a travelogue but a blog about a word heard often in Costa Rica: Pura Vida. It’s a word …Read More
A year ago this week, my business partner and I introduced our book Putting Soul Into Business: How the Benefit Corporation is Transforming American Business for Good. It tells the story of the benefit corporation movement and all the reasons it’s not only right for business but it’s right for the times we live in.
If you listen to the founder of Mighty Epiphyte, you hear a common thread in all her communication. That commonality? Leaving the world and her community a better place. As a firm believer in the Triple Bottom Line of People, Planet and Profit, Kim Allchurch Flick is a connector and collaborator who catalyzes good business.Read More
I’ve been around. And I have many chapters in my life to prove it.
An executive at several major healthcare organizations, an ED at a nonprofit agency, a lead strategist at a branding agency, a coach and a consultant for many local and national government agencies, and an entrepreneur launching two start-up companies.
AIong the way, I’ve worked in a multitude of capacities, partnering with…Read More
It’s a new world. Where social sharing has become a powerful force in our lives.
In this connected world, people depend more and more…Read More
There is a buzz.
It’s about a new business model transforming American Business and evangelizing the spirit of collaboration for the common good as well as to create profit and success.
It is taking hold across country through…Read More
You know your business stands for something special in the world as a benefit corporation.
But do your key stakeholders? Your partners, customers and clients?
Do they understand your plan to make a difference...to help create an equitable world?Read More
You have undoubtedly heard the expression before.
"Curiosity killed the cat."
Now curiosity might be a bad omen for felines.
However, it is anything but that if you're a business seeking to create high engagement in your communications...Read More
Have you ever visited a desert and wondered about the cactus and its ability to survive?
I often visit the deserts of Baja. In my wanderings, the stark and quiet beauty of this ecosystem creates an awe that defines “mindfulness.” A potent experience of stillness and balance between the mountains and sea.
And the regal cactus reigns over all...Read More
It strikes a resounding chord in me.
And I bet I'm not alone.
Your product can only be improved and optimized when you measure what matters.
It's a point that was brought home to me a few weekends ago...Read More
OK, the jury is in. Community outreach has now been deemed one of the most powerful ways to brand and promote your product and your services. Developing relationships with organizations in your community will not only help create customer affinity but gets people to start promoting your business for you!
But the secret is not that you do outreach, but HOW you do it.Read More
How many times have you heard: Yes, we listen to the customer. Yes, we are customer driven. Yes, we design our products based on the customer.
But what really happens to all that customer input?
Generally, a lengthy and robust report is generated from customer focus groups, survey and informant interviews and then...Read More
If you've ever tried to describe the taste of an India Pale Ale (IPA), you know the descriptors vary.
Fact is, I've heard the majority of these adjectives as I'm lucky enough to live in a city where you see bumper-stickers on Priuses, Subarus and Volvos that read "Keep Portland Beered."
Which is to say locals get to choose from a ton of refreshing and ever-growing list of IPAs.
So what's this all have to do with upping your content?
Plain and simple, you want your words and ideas...Read More
At the heart of the benefit corporation is putting people front and center. This can mean customers, employees and key stakeholders. Collaborating with these groups is not only a good idea to boost morale, but it makes great business sense as you gain new perspectives.
Which brings us to the perfect metaphor for collaboration...Read More
When you become a benefit corporation, you must follow certain standards identified by your Secretary of State's office to fulfill the state's requirements. One of these requirements is to create and post publicly an annual “Benefit Report.” You'll find each state varies but the basic information to be reported revolves around business efforts to demonstrate social impact or "public good."
Here's the specific language regarding...Read More