1 Secret To Effectively Communicating with Your Key Stakeholders

Every leader needs to communicate effectively.  Whether it's with customers, clients, partners or donors, you want to make sure you get your audience's attention. As one of my favorite ad gurus David Ogilvy is known to have said, "You can't save souls in an empty church."

But how do you really make sure that happens?

Is there a single action you can take to all but guarantee you have open ears and eyes ready for your message?