Why a Company Should Certify: A Client's Review

As an advocate of the B Corporation movement and designation, I speak often about business certifications. Should a company apply for a certification? What’s the value in becoming certified? Is it worth the cost? Are some certifications more important than others?

In this post, I’ll try to answer some basic questions, framed in our company’s experience, and help you identify the kinds of designations you may want to avoid.