Why Be Kind in a Cruel World

If you've lived in the business world for any period of time, you have seen it.

Rudeness.

Bitterness.

Downright meanness.

In fact in the ad agency world I once lived in, it was thought of as being part and parcel of the job. Whether the venom came from clients, superiors or peers, I used to hear the old phrase "you need thicker skin, son. Now let me buy you a drink."