Let's Get Real: It's Time To Be Authentic!
Authenticity is the path to trust. And today people, particularly Millennials, make choices about employment, what organizations to support, and where to buy things, based on whether they trust the organization or company.
Being authentic means there is no space between what you say, and what you do. People may not agree with what you state, but they know where you are coming from, and your words reflect what you believe. Authentic people don’t...
How To Write Effectively: Lesson from a Caffe Latte
You sit with a good friend in your favorite coffee shop.
You sip your caffe latte served at a most perfect 185 degrees.
What's more, the rich full-bodied espresso and steamed milk in your Italian handcrafted ceramic coffee cup could not taste better.
What Is Conscientious Marketing and Why Should You Care?
"Feeling a moral responsibility to do your work carefully and to be fair to others"
According to the Cambridge dictionary, that is the definition of "conscientious." Marketing is defined as:
"Understanding your buyers really, really well. Then creating valuable products, services, and information especially for them to help solve their problems"