Stories from the Community
How to Differentiate Your Brand by Taking a Stand
If your business isn’t taking a stand, the results are clear: you’re not going to be relevant to target markets. This is the reality of today’s consumer as revealed in a fresh new study from Edelman.
What’s particularly enlightening is that…
4 Keys To Connecting with Millennials
You would have had to be under a rock for the past five years to not have heard about the value of authenticity. I'm talking about authenticity as a brand and authenticity as a leader.
The reason for so much discussion is clear. Millennials, now the largest consumer group in the U.S., not only value authenticity but they demand it.
I need look no farther than at my own 20-something sons...
Lesson from Benefit Corporations: Diversity is More than Affirmative Action
Throughout the 20th century, businesses appeared homogenized. But as time passed, huge changes have occurred in our workforce and businesses. The people inside today's companies resemble nothing like those employees just a few short decades ago.
The most obvious difference: You will find greater gender and ethnic diversity across most industries.
What might not be so obvious is that diversity is a major contributing factor for business growth and success. In a recent study conducted by McKinsey Group...
Now Even Investment Firm BlackRock Favors the Philosophy of Benefit Corporations
The movement is growing. It started as a grassroots effort with small and mid-size companies, but this business model of contributing to the greater good is catching on with more influential supporters including, yes, Corporate America.
Last week, a New York Times article reported that “Laurence D. Fink, founder and chief executive of the investment firm BlackRock, is going to inform business leaders that their companies need to do more than make profits — they need to contribute to society as well if they want to receive the support and backing of BlackRock.”
Yes, you read that correctly...
How To Be Green at the Office in 2018
We love Benefit Corporations and Benefit Companies who make a commitment to People, Planet, Profit. It’s a philosophy that is good for your company, the environment and the people we serve.
Yet, sometimes it’s hard to deliver on supporting the Planet and being sustainable in our day-to-day operations. There may even be a perception that being efficient and cost-effective may deter us from going green at the office. But there are simple things that we...
Liberating the "Spirit"of Business: Benefit Corporations
There is a game-changing movement underway. It is one that has been building over the past 20 years, and it’s moving forward with energy, excitement and mass adoption.
It is the force of “Benefit Corporations."
Put simply, they promise a more authentic, honest and transparent business culture. One that delivers...
3 Ways To Measure Your Company's Soul
As the world moves at warp speed and things change in mere seconds, how do you plan for success?
How do you really know if your organization will survive in the 21st century?
Are there clues?
Metrics?
Trends?