Dangers of Isolation: Lesson from a Habitat Build Day
If you've ever doubted the idea of one being a lonely number, you most likely have never worked on a Habitat for Humanity build site.
Last week, I spent my Saturday with a dozen other volunteers finishing up two new and affordable homes in Portland's Cully district. In fact, the house I helped paint was to be occupied by its new owner and family three days later.
What Is Conscientious Marketing and Why Should You Care?
"Feeling a moral responsibility to do your work carefully and to be fair to others"
According to the Cambridge dictionary, that is the definition of "conscientious." Marketing is defined as:
"Understanding your buyers really, really well. Then creating valuable products, services, and information especially for them to help solve their problems"
How the Curse of Cats Improves Nonprofit Communications
You have undoubtedly heard the expression before.
"Curiosity killed the cat."
Now curiosity might be a bad omen for felines.
However, it is anything but that if you're a nonprofit seeking to create high engagement in your communications.
Why a Caffe Latte and Effective Writing Compare Favorably
You sit with a good friend in your favorite coffee shop.
You sip your caffe latte served at a most perfect 185 degrees.
What's more, the rich full-bodied espresso and steamed milk in your Italian handcrafted ceramic coffee cup could not taste better.
You exchange stories about your relationships, your jobs, your lives.
Why Your Donor Appeal Must Apply Fly Fishing Logic
I watched the fishermen casting for steelhead along the banks of the Sandy River. The hooks on their rods featured a colorful array of eggs, lures and flies.
Some of the rods bobbed up and down on occasion. Others stayed quiet and unbending as the winter waters rushed by.
To me, the whole scene symbolized the essence of creating a successful nonprofit donor letter
How a Picasso Painting Got Me Thinking about Nonprofit Marketing
Nothing like a trip to the art museum to get your synapse firing away.
Such was the case for me and my close friend this past Friday evening at the Portland Art Museum. Took in work by Degas, Renoir and Pablo Picasso. (Yep, his painting above was on display.)
Being the marketing guy that I am, I wanted to know a few things about these works in general and the artist in particular.
